#StayAtHome

A emissora britânica Channel 4 lança uma campanha provocativa para incentivar os telespectadores a ficarem em casa durante a pandemia de coronavírus.

No lugar de cenas inspiradoras ou imagens emocionantes, o canal incentiva o público a ficar sentadinho no sofá, destacando várias nádegas no comercial, narrado pelo comediante Matt Berry: "Britain! When was the last time you did something that really mattered, with your arse? We need your buttocks. No ifs. Just butts. Because we’ll beat this faster, clenched together, on the sofa", diz o humorista.

A criação, focada em jovens do sexo masculino, é do time da 4Creative.

A campanha também é composta por uma série de clipes de 10", protagonizados por nomes como do radialista Jon Snow, da comediante Katherine Ryan, do jornalista Krishnan Guru-Murthy e do rapper Big Narstie.

Ficha Técnica:

Client: Channel 4
Agency: 4Creative
Head of 4creative: Lynsey Atkin
Creative Director: Eoin McLaughlin
Creative: Andy Shrubsole
Creative: Scott Taylor
Director: James Brown
Designer: Aimi Awang
Group Business Director: Matt Berry
Head of Production: Miketta Lane
Executive Producer: Shananne Lane
Producer: Fiona Wright
Producer: Maddie Smith
Editor: James Brown
Online: John Cryer
VFX: John Cryer
Audio: Ian Chattam
Chief Marketing Officer: Zaid Al-Qassab
Marketing Manager: Laura Woodcock
Head of 4creative: Lynsey Atkin
Creative Director: Eoin McLaughlin
Creative: Aimi Awang
Director: Kelly Lacroix
Designer: Aimi Awang
Group Business Director: Matt Berry
Head of Production: Miketta Lane
Executive Producer: Shananne Lane
Producer: Louise Oliver
Producer: Lucy Ferguson
Editor: Kelly Lacroix
Online: Dean Wyles
Audio: Rich Martin
Post Production Producer: Peter Winslett
Chief Marketing Officer: Zaid Al-Qassab
Marketing Manager: Laura Woodcock