Swapsons, Memesteins e Filtertons

A empresa de telecomunicações Xfinity lança campanha focada em mídia digital, promovendo seus serviços de entretenimento e wi-fi.

Três famílias aparecem nos filmes (assista abaixo), criados pela Goodby Silverstein & Partners. Os Swapsons têm os rostos trocados: um pai, por exemplo, aparece com a face do cão da família. Há também os Memesteins, um casal de Millenials que parece apenas se comunicar por meio de memes populares, e os Filtertons, que interagem usando filtros em seus rostos.

Ficha Técnica:

Client: Xfinity
Agency: Goodby Silverstein & Partners
SVP, Marketing & Communications: Peter Intermaggio
SVP, Brand Marketing: Todd Arata
SVP, Brand Marketing: Dustin Hayes
Executive Director, Social Marketing: Nader Ali-Hassan
Senior Director, Brand Marketing: Katie Senderowitz
Brand Marketing Manager: Maris Howard
Chief Creative Officer: Margaret Johnson
Creative Director: Jon Wolanske
Creative Director: Jens Waernes
Copywriter: Matthew Bottkol
Art Director: Grant Piper
Managing Partner: Leslie Barrett
Group Account Director: Jason Bedecarre
Account Director: Rachel Fagin
Account Manager: Clark Gieseke
Account Manager: Lauren Berry
Executive Producer: James Horner
Senior Producer: DP Odishoo
Director of Brand Strategy: John Thorpe
Group Content Strategy Director: Nick Reggars
Senior Communication Strategist: Maren Severtson
Director of Business Affairs: Judy Ybarra
Business Affairs Coordinator: Brittany Longden
Production Company: Gravy Films
Director: Cameron Harris
Executive Producer: Brent Stoller
Producer: Tanya Stephens
Editorial Company: Beast
Editor: Connor McDonald
Editor: Brian Lagerhausen
Executive Producer: Jon Ettinger
Producer: Tracy Colemam
Finishing/VFX Production: Allied
Flame Artist: Darren Orr
Flame Artist: Dave Burghardt
Flame Artist: Eric Pascua
CG Generalist: Michael Lester
Motion Designer: Joe Macken
VFX Producer: Gordon Wittmann