The Hipstervention

A BIC Austrália lança campanha criada pela McCann Melbourne chamada "The Hipstervention", que ironiza as barbas moderninhas dos "hipsters", com o objetivo de promover o barbeador BIC Flex 3.

De olho nos homens de 18 a 34 anos, a comunicação, com foco nas redes sociais, conta com este site, que apresenta o "movimento", filme (assista abaixo), peças para mídia impressa, cartazes de rua, out of home e mala direta.

Ficha Técnica:

BIC Australia New Zealand
Marketing Director, BIC Asia Pacific: Gregoire Mantoux
Brand Manager, Shavers BIC Oceania: Hermann Jaaniorg

McCann Melbourne
Executive Creative Director: Patrick Baron
Associate Creative Director: Ben Davis
Art Director: Ryan Clayton
Copywriter: Patrick Trethowan
Editor: Patrick Jennings
Managing Director: Adrian Mills
Business Director: Alec Hussain
Senior Account Manager: Alex Haigh
Digital Director: Tony Prysten
Associate Digital Producer: Allison Snow
Social Lead: Chris Baker
Digital Designer: Kenneth Sahoury
Head of Broadcast: Victoria Conners-Bell
TV Producer: Anne Comber

Production: Airbag
Director: Aaron Wilson
Executive Producer: Robert Stock
Production Manager: Johanna Rayner

Dirty Puppet
Animation: Cameron Gough

Illustration
Maisen Hall