Unforgettable Nights

A marca de preservativos Durex aborda os crescentes índices de doenças sexualmente transmissíveis entre os jovens em sua nova campanha global, chamada "Unforgettable Nights".

Com o objetivo de alertar o público sobre os perigos do sexo desprotegido, a comunicação começa a ser veiculada inicialmente e é composta por quatro filmes (assista a três deles, abaixo), estratégia para o meio digital e peças para mídia OOH.

Cada comercial mostra uma pessoa jovem curtindo uma noite com amigos, culminando em sexo desprotegido e, no final, levando a um subsequente diagnóstico de DST.

Ficha Técnica:

Creative agency: Havas London

Clients: Domenika Praxmarer – Marketing Director, RB (Durex)

Ana Oller – Category Manager, RB (Durex)

Romina Vazquez cristo – Senior Brand Manager, RB (Durex)

ECD: Elliot Harris

Creative Director: Lynsey Atkin

Copywriter: Nicholas Wavish

Art director: Patrick Comer

Print Photographer: John Ogunmuyiwa

Account team: Ainhoa Wadsworth (Managing Partner)

Nick Boyle (Senior Account Director)

Sophie Amodio (Account Director)

Victoria Goulder (Account Manager)

Deputy Head of Integrated Production: Louise Bonnar

Agency producer (film): Joseph Ogunmokun

Agency producer (print): Claire Leveille

Agency assistant producer (film & print): Sihle Khuzwayo

Strategy Partner: Chantelle Begley

Senior Strategist: Rosanna Owen

Media agency: Arena Media (Spain)

Media planner: Gemma Arnella Gomez & Rosa Farre Torrents

Production company: CP Works

Production company Producers: Gemma Barea, Alex Iglesias & George Roger

Director: Will Reid

DoP: Adam Barnett

Editor: David Stevens

Post-production: Big Buoy

Flame: Lem Lawrence & Richie White

After Effects: Ollie Burn

Exec Producer: Jenna Le Noury

Producer: Hannah Whitehill

Grade: MPC

Colourist: Philip Hambi

Colour Executive Producer: Leianna Campbell

Audio post-production: Factory

Audio Producer: Deborah Whitfield

Audio Engineer: Jack Hallett