What Are You Waiting For?

A seguradora Geico lança novo comercial (assista abaixo), como parte da campanha "What Are You Waiting For?", criada pela The Martin Agency.

A comunicação divulga ao público que a companhia passa a oferecer um crédito extra de 15% em apólices de automóveis e motocicletas.

Depois de informar sobre o crédito, a narração questiona: "So what are you waiting for? John Stamos to knit you a scarf?". Em seguida, o ator aparece, depois de ter "tricotado" um cachecol para uma consumidora.

Os comerciais anteriores contaram com a participação de DJ Khaled e Idina Menzel (veja abaixo).

Ficha Técnica:

Client Credits:
Joe Pusateri: Vice President, Marketing
Amy Furman: Assistant Vice President, Marketing
Gary Aurand: Creative Director, Marketing
Tom Perlozzo: Manager, Marketing
Tim Ware: Supervisor I, Marketing
Brighid Griffin: Program Lead I, Marketing
Olivia Ashby: Program Lead I, Marketing
Domonique Shuler: Program Lead I, Marketing
Rese Chorpening: Brand Team Planner, Marketing
Allison Eckert: Brand Team Planner, Marketing

Agency: The Martin Agency
Chief Creative Officer: Karen Costello
SVP Executive Creative Director: Jerry Hoak
SVP, Group Creative Director: Neel Williams
SVP, Creative Director: Justin Harris
SVP, Creative Director: Sean Riley
Senior Copywriter: Ken Marcus

SVP, Head of Integrated Production: Tasha Dean
Executive Producer: Heather Collier
Senior Producer: Brian Fox
Associate Producer: Elise Canup
Senior Business Affairs Supervisor: Suzanne Wieringo
Senior Financial Affairs Manager: Amy Trenz
Financial Account Supervisor: Monica Cox
VP, Planning Director: Lauren Prociv
Strategic Planner: Lauren Embrey
SVP, Group Account Director: Matt Mattox
Account Director: Jon Glomb
Account Supervisor: Allie Waller
Account Executive: Juan Pelaez
Account Executive: Yoon Ko
Account Coordinator: Justin West
Senior Project Manager: Stephanie Ashworth
Project Manager II: Heather Hartman

Production
Production Company: Hungry Man
Director: Dan Opsal
Managing Partner: Kevin Byrne
Managing Partner: Mino Jarjoura
Executive Producer: Caleb Dewart / Dan Duffy
Head of Production: Marian Harkness
Producer: Rick Jarjoura
Production Supervisor: Yuki Wakano

Editorial
Editorial Company: Cut + Run
Editor: Frank Effron
Associate Editor: Kelly Henson
Executive Producer: Amburr Farls
Producer: Jared Thomas

Visual Effects and Finishing:
VFX: Jogger
Executive Producer: Diana Cheng