Campanha global

A nova campanha global da marca de cerveja Heineken procura incentivar o público a olhar para a vida com uma nova perspectiva.

Cada comercial representa um dos patrocínios da bebida, incluindo Liga dos Campeões da UEFA, Fórmula 1 e Copa do Mundo de Rugby.

O primeiro filme (assista abaixo), "Perfect Man", mostra o piloto de F1 David Coulthard participando de uma glamourosa festa, com ajuda de sua equipe nos bastidores.

Ficha Técnica:

Brand: Heineken
Sr. director global Heineken brand: Gianluca Di Tondo
Global Heineken integrated communication and CMI manager: Daniela Iebba
Global Heineken brand communication manager: Maja Mikielska
Agency: Publicis Italy
Global chief creative officer Publicis WW & CEO Publicis Italy: Bruno Bertelli
Chief creative officer Publicis Italy: Cristiana Boccassini
Executive creative directors: Luca Cinquepalmi Marco Venturelli
Associate creative directors: Fabrizio Tamagni Michela Talamona
International strategic planner: James Moore
Head TV production: Mariella Maiorano
Producer: Viviana Biondolillo
Worldwide account director: David Pagnoni
International client service director: Davide Gonzato
Account director: Tommy Cottam
International account manager: Derek Muller
Production company: Iconoclast
Director: Megaforce
DOP: Lasse Frank
Executive producer: Charlotte Marmion
Line producer: Guillaume Lefrancois
Production coordinator: Emma Palatin
Production designer: Marco Puig
Costume designer: Mimi Lempicka
Casting director: Emma Skowronek