A-List & Creativity

A campanha “EART4”, criação da AlmapBBDO para Pacto Global da ONU e B3, conquistou o título de "Best B2B Campaign" do A-List & Creativity Awards, do veículo norte-americano AdAge.

A premiação reúne profissionais de agências, produtoras e empresas anunciantes, além de trabalhos publicitários que se destacaram durante o ano.

A brasileira Bianca Guimaraes e seu dupla Kevin Mulroy, da Mischief@No Fixed Address, foram considerados "Creative Directors of the Year".

A campanha “Proudly Second Best”, criada pela David Madri para Ikea, ganhou como "Campaign of the Year" e "Print/Design/Out-of-Home Work of the Year". Na ficha técnica estão os brasileiros Sylvia Panico (COO global), Saulo Rocha (Chief Creative Officer), Daniela Bombonato (Head of Strategy) e Sandra Azedo (Global PR Director).

“La Huracán Ramírez vs. La Piñata Enchilada”, criada pela TBWA\Media Arts Lab para Apple, conquistou o prêmio "Craft of the Year". O trabalho traz na ficha técnica os brasileiros Pedro Prado (ECD), Raynier Santos (diretor de arte), Daniel Ogawa (diretor de criação associado), Ulisses Razaboni (diretor de criação), Fabiano Higashi, André Fukumoto e Dudu Barcelos (diretores de criação associados).

Espie os vencedores, abaixo:

Campaign of the Year
Ikea, “Proudly Second Best”

Best B2B Campaign
UN Global Compact x B3 “EART4”

Best Use of AI
Michelob Ultra “Dreamcaster”

Best Work for Good: Brand
Activision’s Call of Duty “Loot for Good”

Best Work for Good: Pro Bono/Nonprofit
Foundation to Combat Antisemitism “#StandUpToJewishHate”

Branded Entertainment/Content Campaign of the Year
Noblex “El Gerente”

Craft of the Year
Apple “Huracán Ramírez vs. La Piñata Enchilada”

Creative Data Campaign of the Year
Stella Artois “The Artois Probability”

Experiential Campaign of the Year
Chick-fil-A “The Brake Room”

Film/TV/Video of the Year
Adidas “The Original Impossible”

Print/Design/Out-of-Home Work of the Year
Ikea “Proudly Second Best”

Social Campaign of the Year
Hilton “The Ad You Stay In”

Tech Innovation of the Year
Honest Eggs Co. “FitChix”

Tiny But Mighty
Blockbuster “’Til The Bitter End”

People

Account Manager of the Year
Kaki Pope, Johannes Leonardo

Chief Creative Officer of the Year
Greg Hahn, Mischief @ No Fixed Address

Chief Strategy Officer of the Year
Sean McDonald, Rethink

Creative Directors of the Year
Bianca Guimaraes and Kevin Mulroy, Mischief @ No Fixed Address

Agency Creative of the Year
Geoff Baillie and Zachary Bautista, Rethink

In-House Creative of the Year
Pepè Hernandez, Squarespace

Creative Technologist of the Year
Ivan Perez-Armendariz, Deutsch LA

Diversity & Inclusion Champion of the Year
Kai Deveraux Lawson, formerly of Dentsu Creative

Media Planner of the Year
Nellie Murray, Carmichael Lynch

Social Lead/Community Manager of the Year
Gissele Alzate, Truff

Strategic Planner of the Year
Jorge Becerra, Alma

Production

Agency Head of Production of the Year
Nick Setounski, Wieden+Kennedy

Agency Producer of the Year
Amy Wertheimer, Mischief @ No Fixed Address

Director of the Year
Tom Hooper, Smuggler

Director to Watch
Bine Bach, Biscuit Filmworks

Editor of the Year
Nik Kohler, Cabin Editing Company

Editorial Company of the Year
Cabin Editing Company

Executive Producer of the Year
Suzanne Hargrove, Prettybird

Music & Sound Company of the Year
Walker

VFX Company of the Year
Electric Theatre Collective

Creative Marketing

Best Brand Social Media Presence
State Farm

Best Brand/Product Launch
McDonald’s “Grimace Shake”

Best Partnership/Collaboration
Verizon x The Metropolitan Museum of Art “The Met Replica”

Best Rebrand
Pepsi

Best ROI: Work That Works
Eos “Skin So Soft Even Soft Things Think You’re Soft”

Brand CMO of the Year
Tariq Hassan, McDonald’s USA

Brand Manager of the Year
Carley Caldas, Eos

Brand of the Year
Duolingo

Best Use of TikTok
State Farm “The Big Game Came to Us!”

Leia anterior, com os finalistas brasileiros, aqui.

Com AdAge.