Africa Rocks

Para promover a exibição "Conrad Prebys Africa Rocks" no zoológico de San Diego, que abrange a flora e a fauna de seis diferentes habitats africanos, a M&C Saatchi L.A. e a produtora Gentleman Scholar apresentam campanha.

As animações (assista aqui) carregam a nostalgia dos anos 1980 (na música, opções de fontes, esquema de cores, entre outros elementos) e trazem imagens psicodélicas.

A agência trabalhou com o designer SCROJO, que já criou para Moby e Red Hot Chili Peppers. A agência também contou com a colaboração do ilustrador Kyle Lambert ("Stranger Things") nos anúncios impressos.

Ficha Técnica:

Client: San Diego Zoo

Chief Marketing Officer: Ted Molter

Marketing Director, Communications & Interpretation: Debra Erickson

Associate Director, Design: Damien Lasater

Associate Director, Communications: Mike Warburton

Agency: M&C Saatchi LA

Executive Creative Director: Maria Smith

Associate Creative Director/AD: Ron Tapia

Associate Creative Director/CW: Ben Lay

CW/AD: Stephen Reidmiller

Director of Content Production: Dennis Di Salvo

Print Production Director: Brian Bushaw

Group Account Director: Mike Wilton

Account Director: Makeia Carrier

Print Poster Illustration:

SCROJO

Kyle Lambert

Production Company: Gentleman Scholar

Directors: William Campbell and Will Johnson

Executive Producer: Jo Arghiris

Head of Production: Rachel Kaminek

Art Director: Michael Tavarez

Producer: Nikki Maniolas

Designers: Hana Eunjin Yean, JP Rooney, Macauley Johnson, Andy Lyon, Brandon Smith, Cam Floyd, Hanna No, James Levy, Kelly Jung, Paul Kim

2D Animators: Chris Finn, Macauley Johnson, Andy Lyon, Danni Fisher-Shin, Henry Pak, Jeffrey “Jip” Jeong, Yoogin Seol

AE Compositor: Ramzee Hogan

Cel Animators: Abigail Magno, Andy Lyon, Laura Yilmaz, Sean Buckelew

3D Animators: Jamie Sawyer, Sarah Wolfe

3D Generalists: Chris Finn, Tim Hayward, Jacques Clement, Jessica Ramirez, Mike Cahill

3D Rigger: Tim Hayward

Nuke Compositor: Chris Brown, Matt Lavoy

Music Company: Yessian

Creative Director: Andy Grush

Executive Producer: David Gold

Senior Producer: Katie Overcash

Composers: Jimmy Haun, Andy Grush

Mix Company: Margarita Mix

Mixer: Paul Hurtubise