Good Feels Good

Nova campanha da rede de cafeterias Starbucks criada pela 72andSunny, chamada "Good Feels Good", mostra uma gama de respostas à pergunta: "What does good feel like?"

A comunicação promove o lançamento de três chás gelados aromatizados que são feitos com frutas e não incluem adoçantes ou sabores artificiais.

Um comercial, nas versões de 60" (assista abaixo) e de 30", será veiculado na TV. Versões de 90" e 15" poderão ser conferidas na internet.

A campanha também está lançando uma nova plataforma denominada Teavana Shaken Iced Tea Infusions, que incluirá os novos produtos e sabores, no futuro.

Ficha Técnica:

Creative Agency: 72andSunny
Glenn Cole, Founder & Creative Co-Chair
Bryan Smith, Director of Strategy
Gui Borchert, Group Creative Director
Yen Lovgren-Ho, Group Brand Director
Michael Osbourn, Strategy Director
Chris Hutchinson, Creative Director
Driscoll Reid, Creative Director
Andrew Dubois, Brand Director
Rishi Patel, Sr. Brand Manager
Lauren Albee, Designer
Matt Meszaros, Writer
Bogart Avila, Strategist
Gabby Cohen, Strategist
Jen Toohey, Brand Coordinator
Rashi Talati, Partnerships Development Director
Jana Nauman, Partnerships and Legal Director
Beau Thomason, Partnerships and Legal Manager
Kara Pierce, Senior Film Producer
Devin Harrison, Production Coordinator
Diana Pam, Senior Art Producer
Lindsay Mason, Interactive Producer
Elizabeth Rosenberg, Director of Communications
Nicole Ryan, Communication Manager

Production Company: RadicalMedia LLC
EP: Jim Bouvet & Frank Scherma
Director: Dave Meyer
Executive Producers: Jim Bouvet + Frank Scherma
Producer: Steve Fredriksz
Production Supervisor: Shawn Loh
Head of Production: Cathy Dunn

Editorial: Rock Paper Scissors
Editor: Adam Petrofsky
Assistant: Sebastian Zotoff
Executive Producer: Rana Martin
Producer: Denice Hutton

Post Production: a52
Flame Lead: Dan Ellis
2D VFX Artist: Enid Dalkoff
Art Director: Earl Burnley
Designer: Julia Wright
Colorist: Paul Yacono
Color Assistant: Chris Riley
Color Producer: Jenny Bright
Producer: Andrin Mele-Shadwick
Executive Producer: Patrick Nugent & Kim Christensen
Managing Directors: Linda Carlson & Jennifer Sofio Hall

Mix: HECHO EN 72
Audio Mixer / Engineer: Chris Winston
Audio Assistant: Justin Lebens
Audio Producer: Angela Scherrah

Music: Perfume Genius – Valley