Good Habit

Como parte da campanha "Don't Text and Drive", da AdCouncil e da NHTSA (National Highway Traffic Safety Administration), a Pereira O'Dell assina o comercial "Good Habit" (assista abaixo).

O filme mostra um homem completamente viciado no celular. O personagem não desgruda do smartphone, seja em reuniões de trabalho, dentro do elevador, caminhando, ou na cama, com a companheira. No entanto, há uma exceção: quando ele vai dirigir, desiste do aparelho.

A ideia é defender que até os mais apaixonados por celular devem evitar dar atenção a ele enquanto dirigem.

Na ficha técnica estão os brasileiros Estefanio Holt (creative director), André Bittar (senior creative) e Rafaela Teixeira (art director).

Ficha Técnica:

Client: National Highway Traffic Safety Administration (NHTSA)

Director, Office of Consumer Information: Susan McMeen

Marketing Specialist: Lori Millen

Client: The Ad Council

VP, Group Campaign Director: Dzu Bui

Campaign Manager: Mary Zost

Assistant Campaign Manager: Kennedy Patlan

Agency: Pereira O’Dell

Chief Creative Officer: Robert Lambrechts

Executive Creative Director: Jason Apaliski

Creative Director: Estefanio Holtz

Senior Copywriter: Andre Bittar

Copywriter: Jonathan Carl

Art Director: Rafaela Teixeira

VP of Production: Jeff Ferro

Senior Producer: Brian Stanley

Director of Project Management: Lindsey Anderson

Director of Business Affairs: Camara Price

Group Brand Director: Natalie Nymark

Brand Supervisor: Kevin John

Brand Manager: Morgan Theis

Director of Communications: Molly Parsley

Senior Brand Strategist: Beth Windheuser

Production Company: Furlined

Director: Ted Pauly

Senior Executive Producer: David Thorne

Executive Producer: Jay Wakefield

Producer: Leah Allina

Director of Photography: David Devlin

Editorial & Finish: BarrelHouse

Editor: Mitchell Hunter

Flame Artist: Matt Trivan

Producers: Josh Diaz, Justine Mar