Great Taste, Less Filling

A marca de cerveja Miller Lite apela para a nostalgia, remetendo aos comerciais para TV que ajudaram a apresentar a marca nacionalmente aos consumidores em 1975.

Os filmes originais colocaram rostos famosos em um debate acalorado sobre se a melhor qualidade da cerveja é o seu sabor ou sua leveza.

Em linha com a assinatura “Great Taste, Less Filling”, a nova campanha (veja os comerciais, abaisxo) é liderada por um elenco de atletas aposentados, incluindo J.J. Watt e David Ortiz, enquanto o ator Luke Wilson desempenha o papel de intermediário que tenta encontrar um meio termo no debate.

A criação é da Leo Burnett Chicago.

Ficha Técnica:

Advertising Agency: Leo Burnett
President and CCO: Britt Nolan
President and COO: Liz Taylor
SVP, Creative Director, Art Director: Nick Howard
SVP, Creative Director, Copywriter: Nick Stoner
VP, Creative Director, Art Director: Hache Hernandez
VP, Creative Director, Copywriter: George Apfelbach
Copywriter: Mary Adam
Associate Creative Director, Art Director: Will Santos
VP Account Director: Carly Richter
SAE: Jess Kemp
EVP, Head of Strategy: Sam Cescau
Senior Strategist: Shannon Haley
EVP, Head of Production: Ashley Geisheker
SVP, Executive Producer: Will St. Clair
Senior Producer: Sarah Tomick
Senior Producer: Natalie Kelly
Business Affairs Manager: Amy Manning
Associate Director, Business Affairs, Linda Yeun
Creative Resource Management: Mags Carlson

PR AGENCY: Phaedon
MEDIA AGENCY: Connect Publicis Media
SOCIAL AGENCY: Volt
PERFORMANCE MARKETING AGENCY: Merkle
TALENT AGENCY: Wasserman

Creative Agency Partner: ALMA
VP / Executive Creative Director: Jorge Murillo
Executive Creative Director: Christian Liu
Associate Creative Director: Eddie Seiglie
Associate Creative Director: Luis Felipe Nuñez
Associate Creative Director: Martin DeFerrari
Group Planning Director: Mauricio Cadena
Group Account Director: Karen Udler
Account Director: Jose Hawayek
Account Supervisor: Stephanie Albrecht

Molson Coors, Miller Lite
CMO: Sofia Colucci
VICE PRESIDENT, MARKETING: Ann Legan
SENIOR MARKETING DIRECTOR: Elizabeth Hitch
MARKETING MANAGER: Sarah Irizarry
ASSOCIATE MARKETING MANAGER: Roshani Patel
DIRECTOR OF BRAND PR: Maya McDonald
BRAND PUBLIC RELATIONS MANAGER: Callie Craig
VICE PRESIDENT, GENERAL COUNSEL: Eric Carlson
ASSISTANT GENERAL COUNSEL: Molly Bulfin