It’s just really nice toilet paper

A Droga5 de Nova York assina a campanha "It's just really nice toilet paper" para a marca de papel higiênico Quilted Northern, lembrando ao público o que o produto não é. Para tanto, a agência faz algumas comparações, digamos, "estranhas".

Os filmes (assista a alguns deles, abaixo) mostram pessoas confundindo o papel - apresentado como "macio, durável e flexível" - com os mais diferentes itens: de castelos infláveis, tipo pula-pula, passando por um roupão, um sofá e até o planeta Terra e um cérebro humano.

Cada comercial termina lembrando aos telespectadores que o Quilted Northern é, na verdade, "apenas papel higiênico muito bom".

Ficha Técnica:

Agency: Droga5 NY
Creative Chairman: David Droga
Executive Creative Director: Neil Heymann
Creative Director: Matty Smith
Associate Creative Director: Erica Pressly Kaplan
Copywriters: Ryan Snyder/Ted Meyer
Art Directors: Katie Willis/Tommaso Fontanella
Group Design Director: Rich Greco
Senior Project Manager: Lara Yegenoglu
Project Manager: Tessa Muchura
Executive Producer, Film: Dieter Lebbe
Senior Producer, Film: Leah Donnenberg
Group Strategy Director: Katy Alonzo
Senior Brand Strategist: Sarah Garman
Communications Strategy Director: Elsa Stahura
Executive Group Director: Jeff Prince
Account Director: Ross Gillis
Account Manager: Kyra Gembka
Associate Account Manager: Tehjal Suri
Associate Counsel: Zachary Werner

Client: Quilted Northern
Chief Marketing Officer: Douwe Bergsma
Senior Director, Content Center Leader: Shari Neumann
Brand Director: Aviral Singh
Director, Brand Building Leader: Santiago Arboleda
Sr Brand Building Manager: Richard Busby

Production Company: Epoch Films
Director: Matthew Swanson
DOP: Sebastian Pfaffenbichler
Executive Producer: Melissa Culligan
Producer: Stephanie Bruni

Editorial: Exile
Executive Producer: Sasha Hirschfield
Editor: Katie Turinski
Assistant Editor: Travis Moore
Executive Producer: Sasha Hirschfeld
Producer: Veitan Nyugen

Post Production Company: 3/Method Studios
Producer: Anna Kravtsov
Colorist: Sofie Borup

Music: Haystack Music
Sound: Heard City
Sound Engineer: Evan Mangiamele
Mike Vitacco