Last

A Nike reuniu os mesmos parceiros criativos por trás do famoso filme "Jogger" (leia e assista aqui), de 2012 - a Wieden+Kennedy Portland e o diretor Lance Acord, da Park Pictures - em seu mais recente comercial, que defende, como no comercial anterior, que qualquer um pode ser um corredor, é só começar a correr.

Ao som da música "Every Little Bit Hurts", de Aretha Franklin, o novo comercial, "Last", saúda o último colocado em uma maratona.

Leia a matéria do AdFreak na íntegra aqui.

Ficha Técnica:

Client: Nike
Spot: "Last"
Format: :60/:30
Launch Date: Oct. 11, 2015, North America TV
Agency: Wieden + Kennedy, Portland, Ore.
Global Creative Directors: Alberto Ponte, Ryan O'Rourke
Interactive Director: Dan Viens
Interactive Producer: Evelyn Loomis
Global Executive Producer: Matt Hunnicutt
Writer: Heather Ryder, Darcie Burrell
Art Director: Patty Orlando
Producer: Shelley Eisner
Associate Producer: Julie Gursha
Strategic Planning: Henry Lambert
Business Affairs: Anna Beth Nagel
Account Team: Alyssa Ramsey, Marisa Weber, Molly Rugg
Executive Creative Directors: Mark Fitzloff, Joe Staples
Production Company: Park Pictures
Director: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Line Producer: Caroline Kousidonis
Director of Photography: Lance Acord
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Angela Dorian
Post Executive Producer: Angela Dorian
VFX Company: A52
VFX Supervisor: Pat Murphy
Flame Artist: Pat Murphy
VFX Producer: Michael Steinmann
Titles/Graphics: Just Do It+ Nike title cards – Artwork from Patty Orlando
Music+Sound Company: Walker Music/Barking Owl
Composer: Edited track
Sound Designer: Michael Anastasi
Song: "Every Little Bit Hurts" – Aretha Franklin Album "Running out of Fools" 1964
Producer: Sara Matarazzo/Abbey Hickman, Walker / Kelly Bayett, Barking Owl
Mix Company: Eleven Sound
Mixer: Jeff Payne
Producer: Dawn Redmann