Love your whites for longer

A Havas de Londres assina para Vanish campanha que faz uma viagem no tempo para mostrar o quanto o produto ajuda a manter a cor branca das roupas.

O comercial "Love your whites for longer" (assista abaixo), para TV e internet, começa com um casal de jovens em um festival de música hippie e segue a mulher em marcos, como o nascimento de seus filhos e a comemoração das bodas de ouro de seu casamento, sempre usando com o mesmo vestido branco.

Ficha Técnica:

Client: Vanish
Category manager: Ruxandra Ionescu
Senior brand manager: Alexia Theocharis
Marketing executive: Will Salt
Creative agency: Havas London
RB global executive creative director & creative partner: Elliot Harris
Creative partner: Rob Potts
Copywriter: Diogo Abrantes
Art director: Chico Barrera
Managing partner: Ainhoa Wadsworth
Business director: Carolyn Young
Account director: James Johnstone
Senior account manager: Ciaran Macwhite
Head of strategy: Chantelle Begley
Group strategy director: Becky Taylor-Wilkinson
Strategist: Oliver Stogdale
Executive agency producers: Louise Bonnar Charlotte Lawrence
Agency producer (film): Stephanie Cleak Adam Henderson
Agency producer (print): Janet Berry Matthew King
Production company: Papaya
Executive producer: Wojtek Skiba
Producer: Rupert Greaves
Director: Matt Rhodes
DoP: Luke Scott
Editor: Russel Oxenden
Post-production: Absolute
VFX supervisor: David Smith
Lead flame artist: Ben Robards
Nuke artist: Lucas Warren
Lead CG artist: James Coore
Houdini artist: Ameen Abbas
Colourist: Matt Turner
Post producer: Jenna Le Noury
Soundtrack composer: Nick Rapaccioli
Narrator: Annie Hulley
Audio post-production: Tom Lane Creative Outpost
Media agency: Zenith