Men have skin, too

O ator e humorista norte-americano Deon Cole protagoniza a campanha "Men Have Skin Too Too", criada pela Wieden+Kennedy de Portland, para promover a nova linha de produtos masculinos de cuidados pessoais Old Spice Fresher.

A comunicação defende que os homens não querem apenas um produto com bom cheiro, mas buscam soluções com benefícios reais, como hidratação e esfoliação.

O primeiro filme da nova campanha, "Running on Empty" (assista abaixo), mostra Cole, com um roupão, confrontando a atriz Gabrielle Dennis. Ele reclama que ela está usando sua loção para banho.

Ficha Técnica:

CLIENT: Old Spice

VICE PRESIDENT PERSONAL CARE, NORTH AMERICA: Freddy Bharucha

ASSOCIATE BRAND DIRECTOR: Matt Krehbiel

BRAND MANAGER: Gwynedd Davis

ASSISTANT BRAND MANAGER: Omar Goff

W+K PORTLAND

Executive Creative Directors: Eric Baldwin | Jason Bagley

Creative Directors: Matt Sorrell | Ashley Davis-Marshall

Copywriter: Eric Fensler

Art Director: Liz Malenfant

Director of Production: Mike Davidson

Producer: Nicole Kaptur

Business Affairs: Rylee Millerd

Account Team: Katie Schaller | Ghada Soufan | Paige Brown | Thomas Harvey

Strategic Planning: Drew Phillips | Britton Taylor | Samantha Serocki

Media Team: Brian Goldstein | Melissa Meier | Cherish Lee

PRODUCTION

Production Company: Doomsday

Director: Millicent Shelton

Executive Producer: Danielle Hinde

Line Producer: Alicia Martinez

Director of Photography: Doug Emmett

EDITORIAL

Editorial Company: Joint

Editor: JB Jacobs

Assistant Editor: Jed Stuber

Executive Producer: Leslie Carthy

VFX

VFX Company: JOINT

VFX Supervisor: Leif Peterson

Flame 2D Artist: Aidan Jung

Executive Producer: Rebekah Koerbel

VFX Producer: Annie Rosick

GRADE

Colour Company: JOINT

Colour Producer: Annie Rosick

Colourist: Jasmine Vazquez

MIX

Mix Company: JOINT

Mixer: Noah Woodburn

Assistant Mixer: Natalie Huizenga