Rick Blomquist

No primeiro comercial para TV criado pela Leo Burnett para a marca de colchões Serta, o público é apresentado ao personagem Rick Blomquist, um homem que gosta de levar a vida com muito conforto.

O filme (assista abaixo) conta com a narração do humorista britânico Matt Berry e integra campanha que também é composta por estratégia digital, social media, peças para mídia impressa e spots para rádio, bem como material para PDV.

Ficha Técnica:

Client: Serta

Creative Agency: Leo Burnett
Media Agency: Initiative

Business Leadership
Mark Burgess – EVP Account Director
Sarah Kaminsky – Account Director
Rachel Perzek – Account Executive

Creative
Britt Nolan – Chief Creative Officer
Brian Shembeda – EVP Creative Director
Jeff Candido – VP Creative Director
Travis Lampe – Associate Creative Director, Art
Chip Kelly – Associate Creative Director, Copy
Eric Lowery – Art Director
Chris Brotzman – Copy Writer
Loraine Wysmier – Creative Resource Manager

Production
Tom Keramidas – VP Producer
Sean Pinney – Senior Producer
Anne Carbo – Business Manager
Jennifer Snowden – Director Talent and Rights Management
Peggy Walter – VP Director of Celebrity Services

Strategy
Kevin Lilly – SVP Strategy Director

Legal
Andrew Block – Senior Counsel
Tracy Scimeca – Commercial Clearance Manager

Business Leadership
Mark Burgess – EVP Account Director
Sarah Kaminsky – Account Director
Rachel Perzek – Account Executive

Production
Sean Pinney – Senior Producer

Strategy
Kevin Lilly – SVP Strategy Director