Spend It Well

A cadeia varejista Marks & Spencer leva o mote "Spend It Well" - que permeia a primeira campanha crida pela Grey de Londres para o anunciante (leia anteriores aqui e aqui) - para o comercial de volta às aulas da rede.

O filme (assista abaixo) apresenta um garotinho que se dirige para os portões de uma escola secundária, prometendo que "chegará lá".

Ficha Técnica:

Agency: Grey London

Client: Marks & Spencer

Project name: M&S : Back To School

Ryan Becker, Global Head of Brand & Marketing Menswear | Kidswear, M&S

Candace Davie, Brand And Marketing Manager, M&S

Creative Director: Danielle Noel & Thom Whitaker

Copywriter: Alex Tizard

Art director: Jonathan Rands

Business Director: Lucy Kozak

Account Director: Sophie Mattacott-Cousins

Account Executive: Alice Lowden

Agency producer: Amy Cracknell

Assistant Producer: Georgia Tomi

Creative producer: Claire Ramasamy

Planner: Natasha Sales

Media agency: Mindshare

Production company: Riff Raff

Director: David Wilson

Producer: Cathy Wood

Editor: Tom Grove Carter

Soundtrack composer: Sam Robson at 750MPH