++++Super Bowl 2017

No ano passado a NFL, liga de futebol americano, e a Grey de Nova York lançaram, no intervalo do Big Game, o comercial "Super Bowl Babies Choir" (leia e assista aqui).

Agora, a agência traz de volta os bebês, mas desta vez, os pequerruchos aparecem vestidos como "lendas" do esporte, jogadores e técnicos, como Michael Irvin, Mike Ditka, Vince Lombardi, Joe Namath, Von Miller, Bill Belichick e Marshawn Lynch.

O comercial "Baby Legends" é embalado pela música "You're the Inspiration", de Chicago.

Ficha Técnica:

Client: NFL

Creative Agency: Grey New York
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Jeff Stamp and Leo Savage
Group Creative Director: Joe Mongognia
Creative Director/Art Director: Mike Cicale
Project Director: Hank Romero
SVP, Account Director: Alan Perlman
Senior Account Executive: Lucy Hallowell
Assistant Account Executive: Michael Jones
Executive Strategy Director: Tony Lederer
Senior Strategist: Ben Michaels

Executive Production: Townhouse
Townhouse President: Bennett McCarroll
Townhouse SVP Head of Integrated Production: James McPherson
Townhouse VP Producer: Bruce McDonald
Townhouse Assistant Producer: Alex Litke
Townhouse VP Music Producer: Zach Pollakoff

Production (Location): Partizan
Director: Antoine Bardou-Jacquet
DP: Bob Yeoman
Executive Producer: Lisa Tauscher
Head of Production: Molly Griffin
Producer: Jeff Rohrer

Editorial: Final Cut
Editor (Super Bowl Spot): Patrick Colman
Executive Producer: Sarah Roebuck
Head of Production: Jen Sienkwicz
Producer: Lena Lobel
Editor (Social Spots): Sophie Solomon O’Connell
Editor (BTS Spot): Dan Berk

Postproduction: Significant Others
Creative Director: Dirk Greene
Lead VFX Artist: Betty Cameron
VFX Artist: Eric Gelgand
Lead GFX Artist: Phillip Brooks
GFX Artist: Will Kim
GFX Artist: Lawrence Calderon
Sound Mixer: Terressa T. Tate
VFX Producer: Alek Rost
Assistant Producer: Kyra Hendricks
Sound Mixer: T. Terressa Tate

Color: Color Collective
Lead Colorist: Alex Bickel
Colorist: Mike Howell
Executive Color Producer: Claudia Guevara