The Great British Bake Off

Para promover a nova temporada do programa "The Great British Bake Off", o Channel 4 traz à vida novamente um elenco de guloseimas, em comercial (assista abaixo).

No filme, criado pela 4Creative, vários quitutes cantam a canção "Beautiful", de Christina Aguilera. No final, aparecem os apresentadores Prue Leith, Paul Hollywood, Sandi Toksvig e Noel Fielding.

Entre as vozes usadas no comercial, estão a de cantores gospel do The Kingdom Choir, que se apresentou no casamento do príncipe Harry e Meghan Markle.

Leia e assista ao filme criado para divulgar a temporada anterior do programa, aqui.

Ficha Técnica:

Brand: Channel 4
Head of marketing: James Walker
Group marketing manager: Harry Dromey Grace Ayres
Marketing manager: Sean Boles
Group social media manager: James Smart
Social media manager: Dave Gibson
Agency: 4Creative
Executive creative director: Alice Tonge
Creatives (TV): Jack Croft Stacey Bird
Director: Alex Boutell
Executive producer: Shananne Lane
Senior producer: Tabby Harris
Business director: Jane English
Project manager: Olivia Emmerson
Senior digital producer: Christos Savvides
Digital producer: Lucy Ferguson
Digital production assistant: Kelly Lacroix
Social video editor: Charles Barclay
Creative & art director (print): Jim Chambers
Creative artworker (print): Giles Butcher
Design (print): Oliver Booth
Edible artist: Juliet Sear Style Department
Director of photography: Matt Fox
Art director: James Hatt
Stylist: Kate Ruth
Editor: Nick Armstrong Cut and Run
Audio: Rich Martin Envy
VFX: MPC
Photography: Danielle Wood
Retouching: Stuart Frost Curious