Tomorrow is Yours to Take

O produtor, compositor, artista e diretor Anderson .Paak protagoniza a nova plataforma global "Tomorrow is Yours to Take", para a marca de cerveja Budweiser.

Com o objetivo de inspirar e conectar "creators" emergentes em todo o mundo, a campanha tem início com o videoclipe da música “Yours to Take” (assista abaixo), produzida e interpretada por .Paak.

O enredo traz a história de criadores e aspirantes superando desafios, com a Budweiser ao lado de cada etapa da jornada. A proposta é celebrar "o poder de uma geração independente que faz o que acredita, não importa o que os outros digam", segundo a marca.

O vídeo traz os brasileiros Xamã (rapper), Gabriel Massan (artista gráfico), além da estilista sueca Julia Dang, do jogador de futebol freestyler francês Sean Garnier, da grafiteira colombiana Wanda Pot, da cantora argentina Lara91K e da baterista britânica Louise Bartle.

A criação é da Wieden+Kennedy, em parceria com a Budweiser, .Paak e uma equipe de criadores ao redor do mundo. A produção é da Iconoclast Brasil.

Ficha Técnica:

Agency: W+K
CCO: Karl Lieberman
COO: Neil Arthur
Executive Creative Director: Felipe Ribeiro
Creative Directors: Rafael Melo, José Ferraz, Felipe Paiva
Creatives: Thom Bregantin, Caca Barabas, Pedro Balle, Leandro Beraldo, Luiza Lopes, Catharina Mendonça
Head of Production: Nick Setounski
Executive Producer: Dave Lambert
Senior Producer: Letícia Hernandez
Producer: Mariana Golpian
Producer BTS/Music: Jennifer David
Head of Business Affairs: Julie Petruzzo
Senior Business Affairs Manager: Kacey Kelley
Group Brand Director: Brooke Stites
Brand Director: Courtney LeBlanc
Management Supervisor: Sean Jang
Brand Manager: Henrique Sarcinella
Senior Project Manager: Roberta Guzzardi

Client: Anheuser-Busch Inc.
Product: Budweiser
VP Global Brands: Richard Oppy
VP Global Marketing: Todd Allen
Global Marketing Directors: Lia Bertoni, José Oliveira
Global Marketing Manager: Morgan Franklin

Production Company: ICONOCLAST
Director: Fernando Nogari
DP: Rina Yang
Production Designer: Taisa Malouf
Styling: Marina Vieira
2nd unit Director: Nico
2nd unit DP: Edvaldo Raw
Social Content Director: Vinicius de Andrade
Executive Producers: Francesco Civita, Pity Lieutaud, Henrique Danieletto
Post Producer: Ana Monte
Executive Producer Assistants: Lucas Bullara and Camila Kinker
1st AD: Flávia Meszberg an Frederico Rosas Tariki
2nd AD: Ana Bianco, Larissa Andrade, Thaiane Rossano Follo Pereira and Luciana Camargo
3rd AD: Marta Miranda Aragão Conceição
Line Producer: Mariana Barbiellini
Production Coordinator: André Bauer
Production Coordinator Assistants: Carol Latorre, Carolina Loureiro and Vinicius Gaspar
Production Manager: Fabio Arisaka
Set Producers: Carolina Guerra and Patricia Carvalho
Set Production Assistants: Julia Andrade and Maria Nascimento
Production Trainees: João Pedro Santos Paim Vieira and Renan Coutinho dos Santos
Production Runners: Marcio Garcia Leal, Sandro de Melo Silva, Robinson Sousa Santiago, Edson Mendes de Andrade, Carlos Rogério da Cunha, Reginaldo Diogo de Oliveira, Matheus Pontes Teixeira Gomes de Sá, Renan Rosa Dos Santos and Alexandre da Rosa
Controllers: Fabiana Baptista, Lucas Pereira, Beatriz Soares, Everson Martins and Rafael Neder
Make up Design: Fabiana Mizukami
Make up Assistant: Kerolaine Santos, Natália Machado Gomes de Pinho Pessoa, Micaela Ishii de Carvalho, Jane Santiago Cardoso, Sidney Silva de Paulo, Maria Anthônia Sestini, Ana Carolina da Costa Romero Maceió, Maria Célia de Oliveira Santos, Daniela Cordeiro de Souza and Luciana Tibirica Andrade
Styling Assistants: Maria Eduarda Waddington Fadigas “Du” and André Licarião de Carvalho Braune
Extras Styling: Tulio Barbosa Melles
Extras Styling Assistants: Jessica Kelly Gonçalves de Carvalho and Victoria do Carmo Sousa
Production Designer Assistants: Fernanda Schelp Lopes, Maria Laura Cunha Mendes “Lala” and Ligia Cristina Batschke
Art Designer: Fernanda Barros Prado
Art Producer: Fabiano Boaretto
Art Producer Assistants: Francinny Anzai and Fernando Gurzoni Alvares Ferreira
Props Producer: Fernanda Madureira Reinert
Props Producer Assistants: Fernanda Nunes de Sousa Leme, Julia Marchezi and Maria Carolina Chaves Machado
Casting: Claudia Maria Secaf and Mei Yi Ho
Casting Assistants: Giovana França Alonso and Breno D’Amore
Extras Casting: Rodrigo Hoffmann “Chuck”
Extras Casting Assistants: Farah Azevedo Cordeiro Hoffmann, Luiza Mascherpe Rossini, Diego Barezi Garcia and Larissa Maria Alves de Brito Ferreira
Location Scouting: Fabricio Jose Marinho, Flávio de Polli Hossri and Henrique Quirino Marques
Boom Operator: Xuxa
Steady Cam: Sandro Augusto Gomes de Mello Galvão
1st AC: Alessandro Valese “Alemão”
Loader: Nestor Heitor Grun Neto
2nd AC: Alfredo Luiz Dias Baptista Desio
Video Assist: Dario Valese Alonso
Drone Operator: Renato Monteiro Passarelli
Drone Operator Assistants: Luiz Roberto Pereira Albertin, Caio Silva Viana, Diego Rinaldi Mendes and Luiz Ricardo de Oliveira Freitas
Still: Gabriela Schmidt, Renato Gonçalves Toso, Luiz Fernando Bentes da Silva, Beatriz Garbieri Onofre and Marina Scanavez
Gaffer: Walerio Máximo Navarro Rosa
1st Gaffer Assistants: Balbe José Figueiredo and Douglas dos Anjos Nascimento
Grip: Carlos Gomes Fidelis
1st Grip Assistants: Orlando Jesus Francisco and Djalmo Dos Santos Cerqueira
SFX on Set: Martão, Jefferson klimke, Tadeu Guimarães Farabelo and Julio Cesar Dias do Nascimento
Post Producer Coordinators: Tutu Mesquita, Priscilla Paduano and Fabiana Galdino
Post Producer Assistant: Leticia Harumi
Post Producer Supervisor: Georges Sakamoto
Editors: Marcelo Vogelaar, Samuel Chuengue and Fábio Mota
Editors Assistants: Vitor Bicego
Post Producer Supervisor (BTC/BTS): Bernardo Brito
Editors (BTC/BTS): André Carvalho and Lucas Camara
Post Production Company: Pródigo Films
VFX: Dopo
Post Art Director: Lucas Carvalho
Color Grading: Marla (Fernando Lui)
Color Grading (BTC/BTS): André Carvalho

Audio Mixing: Squeak E Clean
Executive Creative Producer: Michael Gross
Creative Director: Justin Hori
Senior Producer: Max Taylor
Senior Post Producer: Angelina Phengphong
Senior Sound Designer/Lead Engineer: Drew Fischer
Additional Sound Design and Mix: Sarah Krohn, Surachai Sutthisasanakul
Music Track Mixer & Consultant: Jhair “Jha” Lazo

BTS Production Company: Good Company
Director: Maxime Quoilin
DP: Matthew Lloyd
Executive Producer: Mel Roy
Producer: Gisell Cabrera
Production Manager: Roland Berry
1st Ad: George Harkness
Production Designer: Pele Kudren
Product Stylist: Christopher Miller
Wardrobe Stylist: Krystal Miles
Stills: Gemma Ward