Unlike Any

A Under Armour traz ao Brasil sua nova campanha global com foco no público feminino, chamada “Unlike Any” (leia e veja aqui).

Protagonizam a comunicação, criada pela Droga5 de Nova York, atletas e embaixadoras globais da marca, entre elas a bailarina principal do American Ballet Theatre, Misty Copeland; a corredora de longa distância Alison Désir; a campeã mundial e olímpica dos 400m rasos Natasha Hastings; além da atriz Zoe Zhang e da dublê Jessie Graff.

Os filmes (assista aqui) trazem narrações e textos elaborados por poetas, músicos e escritores contemporâneos, como Saul Williams, Aja Monet, Kojey Radical, Dominique Christina e Aristophanes.

"Com o passar dos anos, construímos uma categoria feminina baseada em produtos inovadores, dedicados a empoderar nossas consumidoras com o que há de mais avançado em termos de design e tecnologia. Nosso objetivo é seguir abrindo novos caminhos para este público, reconhecendo as maneiras pelas quais as mulheres estão redefinindo a prática esportiva no mundo todo", defende Pam Catlett, gerente global da categoria feminina da Under Armour.

Leia anterior sobre o assunto aqui.

Ficha Técnica:

Advertising Agency: Droga5, New York, USA
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Directors: Felix Richter, Alexander Nowak
Senior Copywriter: Doug Hamilton
Senior Art Director: Kia Heinnen
Art Director: Castro Desroches
Junior Copywriter: Diana Perez
Chief Creation Officer: Sally-Ann Dale
Co-Directors of Film Production: Jesse Brihn, Bryan Litman
Senior Producer, Film: Rebecca Wilmer
Producer, Film: Nathan Pardee
Music Supervisors: Ryan Barkan, Mike Ladman
Business Affairs Manager: Mairéad Murray
Director of Interactive Production: Niklas Lindstrom
Director of Art Production: Cliff Lewis
Senior Producer, Art: Bianca Escobar
Director of Print Services: Rob Lugo
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Harry Roman-Torres
Group Strategy Director: Will Davie
Strategist: Newman Granger
Head of Communications Strategy: Colleen Leddy
Communications Strategy Director: Hillary Heath
Senior Communications Strategist: Kathryn Ruocco
Chief Intelligence Officer: Amy Avery
Data Strategist: Kaveri Gautam
Executive Group Director: Julian Cheevers
Group Account Director: Shane Chastang
Account Director: Lucy Santilli
Account Supervisor: Kate Tyler Monroe
Associate Account Manager: Megan Haggerty
Group Project Manager: Bill Wilson
Senior Project Manager: Carolyn Brafman
Production Company: Agile Films
Director: Georgia Hudson
DOP: Zoë White
Executive Producer: Myles Payne
Head of Content: Alex Chamberlain
Line Producer: Martha English
Editorial: WORK Editorial
Editor: Cass Vanini
Assistant Editors: Trevor Myers, Theo Mercado
Executive Producer: Erica Thompson
Senior Producer: Sari Resnick
Post Production: Blacksmith
Executive Producers: Charlotte Arnold, Megan Sweet
Producer: Snu Nagaraj
VFX Shoot Supervisors / 2D Leads: Daniel Morris, Melissa Graff
2D Artists: Iwan Zwarts, Margolit Steiner, Jacob Slutsky, Caio Sorrentino, Tuna Unalan, Trace VFX
3D Tracking: QL Beans
Designer: Min Liu
Color: MPC
Executive Producer: Dani Zeitlin
Producer: Jenna Gabriel
Colorist: Adrian Seery
Music: Q Department
Executive Producer: Zach Rice
Senior Producer: Guin Frehling
Creative Director: Drazen Bosnjak
Sound: Gramercy Park Studios
Audio Engineer / Sound Designer: Chris Afzal
Executive Producer: Vicky Ferraro
Associate Producer: Laura Goehrke