Washington Heights

O ator e rapper Lin-Manuel Miranda protagoniza novo comercial (assista à versão de 60", abaixo) da American Express, que defende que seus serviços financeiros são uma "mão amiga", que apoiam o consumidor ao caminho para o sucesso.

Criado pela McGarryBowen, o filme enfoca a conexão de Miranda a Washington Heights, o bairro de Nova York onde ele cresceu e vive atualmente.

"Don’t forget that the past can speak to the future", diz Miranda em off, enquanto cuida de seus negócios. "Don’t assume that the substitute teacher has nothing to offer. Don’t forget that friendships last longer than any Broadway run. Don’t settle for your first draft or your tenth draft. You get to create the room where it happens. Just don’t think you have to do it alone.”

Miranda se envolveu na criação do comercial, recrutando familiares e amigos para participar da comunicação e co-escreveu a trilha sonora “Mañana”, com Alex Lacamoire.

Ficha Técnica:

Client: American Express
Chief Marketing Officer: Elizabeth Rutledge
VP, Global Brand Communication, Global Advertising: Bess Spaeth
VP, Global Brand Communications: Allison Silver
Director, Global Brand Communications: Ann Mecca
Senior Manager, Global Brand Communications: Meaghan Ellis

Agency: mcgarrybowen
Global Chairman: Gordon Bowen
Chief Creative Officer: Ned Crowley
Global Executive Creative Director: Julie Scelzo
Executive Creative Director: Rick Ardito
Group Creative Director, Art : Fred Sanicola
Group Creative Director, Copy: Josh Rubin
Global Managing Director: Jon Dupuis
Managing Director: Lindsey Schmidt
Account Director: Allison Romeu
Account Executive: Alia Cohan
Assistant Account Executive: Nikita Coelho
Managing Director, Content Production: Dante Pizcenza
Executive Producer: Celia Everett
Producer: Jeff Stock
Business Manager: Marie Sawicki
Talent Manager: Hilary Olesen
Associate Director, Art Production: Travis Kinsella

Agency: mcgarrybowen
Global Chairman: Gordon Bowen
Chief Creative Officer: Ned Crowley
Global Executive Creative Director: Julie Scelzo
Executive Creative Director: Rick Ardito
Group Creative Director, Art : Fred Sanicola
Group Creative Director, Copy: Josh Rubin
Global Managing Director: Jon Dupuis
Managing Director: Lindsey Schmidt
Account Director: Allison Romeu
Account Executive: Alia Cohan
Assistant Account Executive: Nikita Coelho
Managing Director, Content Production: Dante Piacenza
Executive Producer: Celia Everett
Producer: Jeff Stock
Business Manager: Marie Sawicki
Talent Manager: Hilary Olesen
Associate Director, Art Production: Travis Kinsella

Editorial: WAX
Editor: Paul Watts
Assistant Editor: Jean Taylor
Post Producer: Kelly Mackey
Flame Artist: Jason Ortenberg

Production: Smuggler
Director: Tom Hooper
Produce: Alexandra Liseer
Co-founder: Patrick Milling-Smith
Co-founder: Brian Carmody

Executive Producer: Sue Yeon Ahn
Chief Operating Officer: Andrew Colón

Sound: Sonic Union
Sound Engineer: Steve Rosen