Airbnb apresenta campanha ‘Never a Stranger’

A Airbnb, empresa de aluguel temporário de casas e apartamentos, lança o seu primeiro comercial para TV na Austrália, criado pela TBWA\Chiat\Day de Los Angeles, como parte da campanha "Never A Stranger".

No coração desta campanha está Ellie, real cliente do Airbnb. O filme mostra a viajante narrando uma carta aos seus anfitriões, buscando evidenciar a jornada emocional de suas viagens, sobre como lidar com as preocupações de seus amigos a respeito do fato de ela se hospedar com "estranhos".

Ela conta, no entanto, que ao longo de suas caminhadas ao redor do globo, fez amigos e abraçou a cultura local - ficando com um verdadeiro sentimento de pertencer ao lugar, não importando onde.

No comercial, Ellie visita quatro cidades e um sítio arqueológico: Nova York, Paris, Tóquio, Rio de Janeiro e Tulum.

Além da Austrália, a campanha será veiculada nos EUA e no Reino Unido.

Ficha Técnica:

AGENCY - TBWA\CHIAT\DAY

CHIEF CREATIVE OFFICER: Stephen Butler
EXECUTIVE CREATIVE DIRECTOR: Brent Anderson
SR ART DIRECTOR: Annie Johnston
SR COPY WRITER: Kathleen Swanson
DIRECTOR OF PRODUCTION: Brian O'Rourke
DIRECTOR OF PRODUCTION: Peter Bassett
SENIOR PRODUCER: Chris Spencer
DIGITAL PRODUCER: Kristin McCarron
PRESIDENT, INTERNATIONAL: James Vincent
MANAGING DIRECTOR: Peter Ravailhe
SENIOR BRAND MANAGER: Lexi Vonderlieth
ASSOCIATE BRAND MANAGER: Molly Goldbach
CHIEF STRATEGY OFFICER: Nick Barham
GROUP PLANNING DIRECTOR: Neil Barrie
PLANNING DIRECTOR: Jennifer Costello
DIRECTOR OF BUSINESS AFFAIRS: Linda Daubson
SENIOR BUSINESS AFFAIRS: Maryam Ohebsion
TRAFFIC: Jarim Lynn

CLIENT - AIRBNB:
CHIEF MARKETING OFFICER: Jonathan Mildenhall
HEAD OF ADVERTISING: Peter Giorgi
PRODUCTION DIRECTOR: Rachel Holbrook
PRODUCTION MANAGER: Willow Hill
MUSIC PRODUCTION: Ian Rowe
INTEGRATED MARKETING MANAGER: Alessandra Cuetara

PRODUCTION - RESET
DIRECTOR: Us
MANAGING DIRECTOR: Dave Morrison
EXECUTIVE PRODUCER: Jeff McDougall
LINE PRODUCER: Ahnee Boyce
PRODUCTION SUPERVISOR: Rodney Anderson

EDITORIAL - ROCK PAPER SCISSORS
EDITOR: Damion Clayton
ASSISTANT EDITOR: Benjamin Cline
EXECUTIVE PRODUCER: Angela Dorian
PRODUCER: Ana Orrach

POST PRODUCTION - a52
LEAD FLAME ARTIST: Andy Bate, Chris Moore
FLAME ARTISTS: Matt Sousa, Steven Wolff, Michael Plescia, Michael Vaglienty, Enid Dalcoff, Christel Hazard
ONLINE ARTISTS: Dan Ellis, Gabe Sanchez, Kevin Stokes
COLORIST: Paul Yacono
COLOR ASSIST: Chris Riley
CG TRACKING: Joseph Chiechi
ROTO: Tiffany Germann
ART DIRECTORS: Leanne Dare, Henry DeLeon, Earl Burnley
ANIMATORS: Jeffery Jeong, Lucy Kim, Tae-Kyu Kim, Trix Taylor, Sam Cividanis, Peter Murphy
DESIGNERS: Kevin Heo, Lyn Cho, Kristal Sojo, Paul Kim
EXECUTIVE PRODUCER: Patrick Nugent, Jennifer Sofio Hall
PRODUCER: Stacy Kessler-Aungst
COORDINATOR: Danny Hirsch

MUSIC
COMPOSER: Nick Seeley
SOUND DESIGN - STIMMUNG
SOUND DESIGNER: Gus Koven
EXECUTIVE PRODUCER: Ceinwyn Clark
PRODUCER: Kristina Iwankiw

AUDIO MIX - PLAY
MIXER: John Bolen
EXECUTIVE PRODUCER: Lauren Cascio