Fights Baby Talk

O novo comercial da seguradora Geico resgata o personagem McGruff, cão protagonista de filmes publicitários da década de 1980 do Conselho Nacional de Prevenção ao Crime, e brinca com a tendência das pessoas de se dirigirem aos seus animais de estimação em um tom infantilóide, como se estivessem falando com um bebê.

No comercial "Fights Talk Baby" (assista abaixo), que mistura live action ao McGruff animado, o personagem tenta dar à polícia uma pista "quente" sobre um crime, mas eles não o ouvem. "As long as people talk baby talk to dogs, you can count on Geico saving folks money", defende o filme.

A criação é da Martin Agency.

Ficha Técnica:

Client: Geico
Agency: The Martin Agency
Marketing Director, Media, Advertising: Melissa Halicy
Brand Team Senior Supervisor: Gary Aurand
Brand Team Supervisor: Tom Perlozzo
Brand Team Planner: Brighid Griffin
Brand Team Planner: Julia Nass
Brand Team Buyer: Tim Ware
Group Creative Director: Steve Bassett
Creative Director: Neel Williams
Creative Director: Justin Harris
Executive Producer: Brett Alexander
Senior Content Producer: Heather Tanton-Collier
Junior Content Producer: MA Williams
Business Affairs Supervisor: Suzanne Wieringo
Senior Financial Affairs Manager: Amy Trenz
VP Group Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Supervisor: Jon Glomb
Account Executive: Allie Waller
Senior Project Manager: Karen McEwen Gates
Financial Account Supervisor: Monica Cox
Production Company: Smuggler
Director: Randy Krallman
Director of Photography: Bryan Newman
Line Producer: Ian Blain
Editorial Company: Cut & Run
Editor: Rob Ryang
Assistant Editor: Beau Dickson
Editorial Producer: Ellese Jobin
VFX, Design, and Color: The Mill
Executive Producer: Anastasia Von Rahl
Producer: Alex Bader
Production Coordinator: Jake Fritz
Executive Creative Director: Phil Crowe
Colorist: Adam Scott
Remote Color Facility: Running with Scissors
Audio Post Facility: Heard City
Producer: Sasha Awn
Sound Designer & Mixer: Mike Vitacco
Stock Music: American Public Music