Find More

A rede varejista de moda norte-americana Macy's procura celebrar a beleza em todas as suas formas, expandindo e redefinindo a palavra por meio da sua nova campanha.

A ideia é retratar diversos tipos de moda e beleza em suas individualidades, para promover a coleção de primavera da marca.

Paralelamente, o anunciante apresenta a campanha "1 Outfit, 5 Looks", que convida os clientes a explorarem cinco maneiras diferentes de criar uma roupa, usando cinco visuais diferentes: casual, sofisticado, glamouroso, ousado ou experimental (assista aos filmes abaixo).

Nas fichas técnicas, estão os brasileiros Danilo Boer e Marcos Kotlhar (EVPs e diretores executivos de criação).

Ficha Técnica:

Client: Macy’s

Campaign: “Find More”

Agency: BBDO New York

Worldwide Chief Creative Officer: David Lubars

Chief Creative Officer New York: Greg Hahn

EVP, Executive Creative Director: Danilo Boer

EVP, Executive Creative Director: Marcos Kotlhar

Associate Creative Director: Kat Kvas

Art Director: Sho Matsuzaki

Senior Project Manager: Noreen Masih

VP, Group Executive Producer: Dan Blaney

Associate Producer: Corie Rosenblatt

SVP, Director of Business Affairs: Bernadette Naughten

SVP, Production Services Director: Jessica Nugent

Senior Business Affairs Manager: Adele Solomon

SVP, Group Planning Director: Yin Chung

VP, Planning Director: Liz Simons

Senior Planner: Julie Naidu

EVP, Senior Director: Corey Cirillo

Account Director: Justin Perrelli

Account Executive: Clare Driggs

Production: Somesuch

Director: Daniel Wolfe

EP: Nicky Barnes

Line Producer: Saul Germaine

DP: Chayse Irvin

Editorial: Cosmo Street

Executive Producer: Maura Woodward

Sr Producer: Paolo Solarte

Editor: Tom Lindsay

Assistant Editor: Alex Morales / Josh Berger

VFX: Blacksmith

2D Flame Leads: Iwan Zwarts, Jamie Scott

Executive Producer: Charlotte Arnold

VFX Producer: Bindy St. Leger

Compositor: Jacob Slutsky

Music: Barking Owl Sound

Creative Director/Partner: Kelly Bayett

Producer: Hannah Alter

Music Title: One Word

Composed by: Barking Owl

Published by: Barking Owl

Managing Director: Justin Bayett

Final Mix: Heard City

Mixer: Keith Reynaud


Ficha Técnica:

Client: Macy’s

Campaign:“1 Outfit, 5 Looks”

Agency: BBDO New York

Worldwide Chief Creative Officer: David Lubars

Chief Creative Officer New York: Greg Hahn

EVP, Executive Creative Director: Danilo Boer

EVP, Executive Creative Director: Marcos Kotlhar

Associate Creative Director: Gabrielle Attia

Associate Creative Director: Bruno Borges

Art Director: Pedro Sampaio

Senior Project Manager: Noreen Masih

Senior Content Producer: Andrew Osborne

Associate Producer: Molly Ross

SVP, Director of Business Affairs: Bernadette Naughten

VP, Production Services Director: Jessica Nugent

Business Affairs Manager: Adele Solomon

SVP, Group Planning Director: Yin Chung

Senior Communications Planner: Julie Naidu

EVP, Senior Director: Corey Cirillo

Account Director: Justin Perrelli

Account Executive: Maddy Bell

Production: BBDO Studios

Studio Director: Michael Gentile

Studio Producer: AJ Rowe

Line Producer: Becky Morrison

Director: Blair Waters

DP: Stefan Weinberger

AD: David B. Easton

Editorial: BBDO Studios

Studio Producer: Luke Butler

Producer: Jason Hammel

Editor: Rhys Hecox

Assistant Editor: Nicole Conflenti

Colorist: Dan Edwards