Pré-Estreia

A BMW apresenta o X7, maior modelo da montadora alemã de todos os tempos, com sete lugares, em campanha criada pela Goodby Silverstein & Partners.

O comercial "Legend" (assista aqui), que chega à telinha norte-americana durante o intervalo de exibição do Oscar no próximo dia 24 de fevereiro, traz ao público lenda de Ol McLanden, um conto fictício narrado em poesia pelo ator Chris Pine.

O personagem enfrenta os desafios das paisagens urbanas, docas, montanhas, tudo ao volante do X7. McLanden supera os obstáculos cotidianos, mesmo quando eles são levados a proporções míticas.

Ao final, a assinatura completa: "Make everyday legendary".

Ficha Técnica:

ADVERTISER: BMW

COMMUNICATIONS MANAGER: Wolfgang Gross

VICE PRESIDENT MARKETING: Trudy Hardy

MARKETING MANAGER: Lisa Judge

CREATIVE AGENCY
CREATIVE AGENCY: GS+P

COPYWRITER: Andrew Bancroft

ART DIRECTOR: Stefan Copiz

EXECUTIVE CREATIVE DIRECTOR: Margaret Johnson

CREATIVE DIRECTOR: Roger Baran

GROUP ACCOUNT DIRECTOR: Theo Abel

ACCOUNT MANAGEMENT: Olivia Mullen

CHAIRMAN: Jeff Goodby, Rich Silverstein

DIRECTOR OR BROADCAST TRAFFIC: Ruchele Eisenman

ACCOUNT DIRECTOR: Alissa Sheely

PROJECT MANAGEMENT: Kaitlyn Landers

SENIOR BRAND STRATEGIST: Mackenzie Beer

SENIOR BUSINESS AFFAIRS MANAGER: Chrissy Shearer

COMMS STRATEGY DIRECTOR: Dong Kim

DIRECTOR OF PRODUCTION: Tod Puckett

ACCOUNT MANAGERS: Rebecca Bell

EXECUTIVE PRODUCER: Benton Roman

PRODUCTION COMPANY
PRODUCTION COMPANY: MJZ

DIRECTOR: Dante Ariola

DOP: Kasper Tuxen

PRODUCER: Natalie Hill

AD: John Lowe

PRODUCTION DESIGN: Nigel Phelps

SENIOR EXECUTIVE PRODUCER: Eriks Krumins

PRESIDENT: David Zander

OFFLINE
EDIT COMPANY: Work Editorial

EDITOR: Rich Orrick

EDIT ASSISTANT: Theo Mercado

PRODUCER: Jamie Lynn Perritt / Brandee Probasco

EXECUTIVE PRODUCER: Marlo Baird Telecine

POST PRODUCTION / VFX
POST PRODUCTION COMPANY: MPC LA

COLOURIST: Mark Gethin

PRODUCER: Rebecca Boorsma, Mireille Antoine

PRE-VIZ: Alex Moon

CREATIVE DIRECTOR: Michael Gregory

CG ARTISTS: Bhargavan SP, Prashanth Paramasivam, Andreu Lucio, Arnau Gilabert, Jinguang Huang, Andy Sheng, Nema Safvati

VFX COORDINATOR: Justin Rogers-CdeBaca

LINE PRODUCER: Chris Preston-Barnes Music

COMPOSITING: Rodrigo Jimenez, Guillaume Weiss, Alexander Kulikov, Dylan

LEAD COMPOSITING: Toya Drechsler

SENIOR VFX PRODUCER: Christian Downes

CG LIGHTING: Martino Madeddu, Sumit Kumar, Asher Stusek

CG SUPERVISOR: Ryan McDougal, Tim Kafka, Josh Hatton, Nishanth Shrinivasa, Boyo Frederix

CONCEPT ARTIST: Jason Heinze, Abhilash A, Bala Krishnan R, Geetesh Tari Mohan Rao, Srinivas Achary, Silvia Bartoli, Sachin Sureshrao Dhapudkar

CG ARTIST: Srikar Balakrishnan, D. Venkatesan, Carl Edlund, Sashdy Arvelo

SHOOT SUPERVISOR: Michael gregory, Dan Seddon

EXECUTIVE PRODUCER: Meghan Lang, Karen Anderson

MUSIC
MUSIC COMPANY: Woodwork Music

COMPOSER: Philip Kay

PRODUCER: Andy Oskwarek & Sam Phillips

SOUND
SOUND COMPANY: Trinitite Inc.

SOUND ENGINEER: Brian Emrich

EXECUTIVE PRODUCER: Susie Boyajan

AUDIO MIXER: Rohan Young

ASSISTANT MIXER: Jeremy Nichols

AUDIO MIX: Lime