#StressTest

Como parte da campanha "#StressTest", criada pela Wieden+Kennedy Portland, a marca de desodorante Secret, da Procter & Gamble, apresenta o comercial "The Question" (assista abaixo).

Depois que o primeiro filme, "Raise" (leia e assista aqui), abordou a questão da diferença salarial entre os gêneros, o novo trabalho traz uma mulher tomando a iniciativa de fazer a proposta de casamento ao seu namorado.

O final mostra a personagem ajoelhada, mostrando uma aliança ao companheiro, e o texto: "Claire's act of romance flips the script on a centuries-old tradition."

Ficha Técnica:

Client: Procter & Gamble/Secret
Project: Secret Stress-Tested for Women
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Justine Armour / Caio Lazzuri
Art Director: Johan Arlig
Copywriter: Justine Armour
Producer: Jessica Staples
Strategic Planning: Angela Jones
Media/Comms Planning: Stephanie Ehui
Account Team: Dana Borenstein / Alexina Shaber
Production Company: Somesuch/Anonymous Content
Director: Aoife McArdle
Executive Producer: SueEllen Clair / Eric Stern
Executive Producer Somesuch: Sally Campbell / Tim Nash
Producer: Christopher Gallagher
Director of Photography: Alexis Zabe
Editorial Company: Final Cut
Editor: Paul Zucker
Assistant Editor: Betty Jo Moore [Editor on 'Three Dots']
Exec Post Producer: Eric McCasline
Head of Production: Suzy Ramirez
Producer: Sarita White
VFX Company: MPC Los Angeles
Exec Producer: Elexis Stern
Shoot Supervisor: Ben Persons
Colourist: Mark Gethin
VFX Lead: Susanne Scharping
VFX: Sandra Ross / Vincent Blin / Warren Paleos
Designer: Kathleen Kirkman
Music Company: Marmoset
Composers: 'Proposal' by Will Canzoneri / 'Raise' by Jeffrey Brodsky / 'Three Dots' by Kerry Smith
Producer: Tim Shrout
Sound Design Company: Barking Owl
Sound Designer: Michael Anastasi
Exec Producer: Kelly Bayett
Mix Company: Lime Studios
Mixer: Sam Casas