X1

A KBS+ assina campanha para BMW, com foco na SUV X1.

Os filmes "Special Delivery", "Superstitions" e "Mood Swings" (assista abaixo) mostram os benefícios do modelo, tentando fugir dos clichês da categoria, como cenas com motores acelerando, estradas sinuosas e paisagens deslumbrantes.

Ficha Técnica:

Client: BMW
Agency: KBS+
Co-Chief Creative Officers: Dan Kelleher, Jonathan Mackler
Executive Creative Director: Paul Renner
Creative Director, Writer: Lea Platz
Senior Art Director: John Hagerty
Copywriter: Benjamin Cascella
Head of Production: Jenny Read
Senior Producer: Melissa Tifrere
Executive Director of Content Affairs: Robin Oksenhendler
Account Director: Sam Smeach Stringfellow
Production Company: O Positive
Director: Brian Billow
Director of Photography: Adam Kimmel
Executive Producers: Ralph Laucella, Marc Grill
Executive Producer, Line Producer: Ken Licata
Editing Company: NO6
Editor: Jason MacDonald
Assistant Editor: Ryan Bukowski
Executive Producer: Corina Dennison
Producer: Malia Rose
Finishing, Visual Effects: The Mill
Flame Artist: Corey Brown
Executive Producer: Melanie Wickham
Producer: Alex Bader
Sound Design: Henry Boy
Sound Designer: Bill Chesley
Color: Company 3
Colorist: Tom Poole
Audio: Sound Lounge
Mixer: Tom Jucarone