Add a little good

The Martin Agency assina sua primeira campanha para a empresa de laticínios Land O'Lakes, que apresenta a assinatura "Add a little good".

A comunicação é composta por três filmes para TV (assista abaixo) - dois deles com foco no produto mais famoso do anunciante, a manteiga -, além de peças para as mídias impressa e digital.

Ficha Técnica:

Client: Land O'Lakes
VP Marketing, US Dairy Foods: Heather Anfang
Director, Integrated Marketing Communications: Leah Lamon
Marketing Director, Consumer Cheese: Martin Abrams
Director, Test Kitchens & Consumer Affairs: Becky Wahlund
Team Leader, National Retail Operations: Bob D'Imperio
Director Member Relations: Pete Garbani
Director, Superspreads: Stacey Kearin
Integrated Marketing Communications (IMC), Superspreads and INBD: Melissa Alphin
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
Executive Creative Director: Andy Azula
Creative Director: Jordi Martinez
Senior Art Director: Tara Gorman
Senior Copywriter: Lassiter Stone
Managing Director – Production & Development: Steve Humble
Executive Producer: Letitia Jacobs
Senior Producer: Adrienne Daniel
Associate Broadcast Producer: Coleman Sweeney
Business Affairs Supervisor: Alice Isner
Director of Production Business Management: Karen Taylor
Senior Project Manager: Courtney Faudree Hurd
Group Account Director: Walker Teele
Account Director: Carey Ely
Account Supervisor: Chloe Bos
Account Executive: Sarah Smith
Account Coordinator: Alexis Nelson
Production Company: Thomas Thomas Films
Director: Kevin Thomas
Executive Producer: Philippa Thomas
Producer: Jon Dino
Director of Photography: Robert Pendar-Hughes
Food Stylist: Debi Halpert
Editorial Company: White House Post
Editor: Heidi Black
Assistant Editor: Sam Perkins
Executive Producer: Joni Williamson
Head of Production: Joanna Manning
Producer: Jonlyn Williams
Animation/VFX: Go Overboard
VFX Supervisor/Lead Flame Artist: Jan Cilliers
Flame Assist: Sarah Vigil
Flame Artists: Brandon Sanders, Jim Bohn, Michael Angelo
Matte Painter: Dark Hoffman
Producer: Krystle Seiden
Executive Producer: Celest Gilbert
Colorist: Matthew Schwab
Music for "Next" & "Soup Kitchen": Human
Composers: Craig DeLeon ("Next")
Thomas Keery ("Soup Kitchen")
Music for "Co-Op": Asche & Spencer
Audio Post Company: Rainmaker Studios
Sr. Sound Designer, Music Composer, Technical Supervisor: Jeff McManus
Executive Producer, Owner: Kristin O'Connor
General Manager / Scheduler: Clinton Spell II