Air Moves You

Com foco nos Jogos Olímpicos, a Nike lança uma edição especial do modelo Air VaporMax, chamada "Kaleidoscope".

Para promover a novidade, a marca apresenta o comercial "Air Moves You" (assista abaixo), uma ode à força elementar que empurra cada atleta para frente: o ar.

Entre os atletas mais conhecidos que aparecem no filme estão Deajah Steve, o jogador da NBA Giannis Antetokounmpo, o surfista John John Florence, a triatleta paraolímpica Sarah Reinertsen e o esquiador Sani Alibabic.

A criação é da Wieden+Kennedy Portland.

Ficha Técnica:

Client: Nike

Agency: Wieden + Kennedy Portland
Creative Directors: Alberto Ponte, Ryan O’Rourke, Chris Groom, Antony Goldstein
Creatives: Tim Arts, Stefan van den Boogaard
Head of Production: Matt Hunnicutt
Senir Producer: Erin Goodsell, Jake Grand
Producer: Mauricio Granado
Associate Producer: Emily Knight
Director of Business Affairs: Amber Lavender
Business Affairs Manager: Rylee Millerd
W+K Studio: Chris Streger
Creative Manager: Shannon Hutchinson
Account Team: Chris Willingham, Vanessa Miller, Anna Boteva, Simone Jackson
Media/Comms Team: Danny Sheniak, Reme DeBisschop, Emily Dalton, Stephanie Campbell, Graham Wallance
Strategy: Andy Lindblade, Henry Lambert
Traffic Team: Tim Bell, Maggie Harasyn

Production Company: Anonymous Content

Editorial: Joint Editorial
Editor: Peter Wiedensmith
Assistant Editor: Kristy Faris
Post Executive Producer: Leslie Carthy
Producer: Chris Girard

VFX Company: The Mill
Creative Director: Phil Crowe
2D Lead Artists: Chris Knight, Nick Tayler
3D Lead Artists: Michael Comly, Dam Waron
Post Executive Producer: Anastasia Von Rahl
VFX Producer: Andrew Gilson
Shoot Supervisoer: Chris Knight, Robert Sethi

Color Company: Company 3 New York
Colorist: Tom Poole
Producer: Alexandra Lubrano

Mix Company: Joint Editorial
Mixer: Noah Woodburn
Audio Assistant: Natalie Huizenga

Music Company: Walker
Composer: Jóhann Jóhannsson
Executive Producer: Sara Matarazzo

Motion Graphics Company: W+K