Big Taste

O jogador de basquete LeBron James aparece numa partida de beisebol, na campanha "Big Taste", criada pela Wieden+Kennedy de Nova York para a marca de refrigerantes Sprite. Abaixo, assista aos filmes de 30" e de 15".

"Continuando com a alegria da campanha de marketing integrada 'Wanna Sprite', queríamos encontrar uma maneira divertida de destacar aos consumidores o sabor de uma Sprite refrescante",  diz o diretor da marca Bobby Oliver.

Ficha Técnica:

Agency: Wieden+Kennedy New York
Client: Sprite
Campaign: “Big Taste”

Executive Creative Director – Karl Lieberman
Creative Directors – Jimm Lasser, Caleb Jensen
Copywriter – Pepe Hernandez
Art Director – Blair Warren
Executive Producer – Orlee Tatarka
Senior Producer – Jessica Griffeth
Social Strategy – Jessica Breslin, Carlos Tovar
Strategic Planning – Brandon Thornton, Aya Watanabe
Media, Comms Planning – Karlo Cordova, Branden Bouvia
Account Team – Jordan Muse, Meaghan Hinder, Raquel Castro, Carla Caban
Business Affairs – Patrick O’Donoghue, Brit Fryer, Carla Curry, Andrea Sierra
Project Management – Alex Doomany
Head of Production – Nick Setounski
Trafficking – Sonia Bisono, Andy Hume

Production Company – Chelsea Pictures
Director – David Gordon Green
Executive – Producer Pat McGoldrick
Producer – JD Davison
Director of Photography – Eric Treml

Editorial Company – Joint
Editor – Kevin Zimmerman
Assistant Editor – Stephen Nelson
Post Producer – Stephen Schmidt, Renee Haar
Post Executive Producer – Michelle Carman

VFX Company – The Mill
Lead VFX Artist – Jimmy Bullard
VFX Producer – Hayley Wallach, Bugs Russell
VFX Team – Daw Yoon Kang, Ben Kwok, Dhruv Shankar, Marco Baratto, Sungeun Moon
Lead CG Artist – Emily Meger
CG Team – Cole T. Clark, Incheol Jeong, Juan Carlos Barquet, Navdeep Singh, Weichieh Yu
GFX Artist – Laura Nash
Colorist – Michael Rossiter

Music – Dom Tunon, Nick Hook, Storefront Music
Sound Design – Bill Chesley – Henry Boy.

Mix Company – Sonic Union
Mixer – Steve Rosen

Color Company – The Mill
Colorist – Mikey Rossiter