D&AD 2024

A 62ª cerimônia de premiação do D&AD aconteceu nesta quarta-feira (22), no Southbank Centre, em Londres. Este ano, o Brasil conquistou 28 Pencils - foram distribuídos 652 Pencils no total.

As agências brasileiras ganharam cinco Yellow Pencils, cinco Graphite Pencils e 18 Wood Pencils.

A AKQA São Paulo abocanhou dois Lápis Amarelos para um mesmo trabalho, com "Transparency Card", criado para o Congresso em Foco. A AlmapBBDO também conquistou dois Yellow Pencils, um com "Carl Sagan Message", para Instituto Rede do Pacto Global Brasil, e outro com "VW 70 Years", para Volkswagen, ambos com produção da Boiler Filmes.

O D&AD concedeu este ano quatro Black Pencils - o prêmio máximo do festival -, para "My Japan Railway", criação da Dentsu Tóquio, na categoria Direção de Arte; "WoMen's Football", criação da Marcel, na categoria Digital & Social; "VisionOS", da Apple, em Digital Design; e "WhereToSettle", da McCann Polônia, na categoria Experiencial.

Abaixo, veja os trabalhos brasileiros premiados:

YELLOW PENCIL

Carl Sagan Message PDCD Production Design 2801 Short Form Yellow Pencil Brazil Latin America Boiler Filmes United Nations Global Compact AlmapBBDO Boiler Filmes


Transparency Card DIGI Digital & Social 1005 Mobile Yellow Pencil Brazil Latin America AKQA São Paulo Congresso em Foco AKQA São Paulo AKQA São Paulo Pay 4 Brain

VW 70 Years Campaign DIGI Digital & Social 1010 Use of Talent & Influencers Yellow Pencil Brazil Latin America AlmapBBDO Volkswagen Brazil AlmapBBDO Boiler Filmes, Raw Audio

Transparency Card DIGD Digital Design 4208 Use of Data Yellow Pencil Brazil Latin America AKQA São Paulo Congresso em Foco AKQA São Paulo AKQA São Paulo Pay 4 Brain

#TurnYourBack INTG Integrated 1203 Large Enterprise Yellow Pencil Brazil, Spain, United Kingdom, United States Europe, Latin America, North America DAVID Madrid, Ogilvy UK Unilever UK & Ireland, Unilever USA DAVID Madrid, Ogilvy New York, Ogilvy UK Ricardo Barcellos Produções Fotográficas

GRAPHITE PENCIL

Ashe Versus ANIM Animation 2006 Mixed Media Graphite Pencil Brazil, United States Latin America, North America The Youth Moderna TBWA\Health Collective Satelite Audio, The Youth

The One Exhibition ARTD Art Direction 2110 Experiential Graphite Pencil Brazil Latin America DM9 Fotoglobal São Paulo, Leica DM9 DM9

The One Exhibition EXPT Experiential 5302 B2C Activations Graphite Pencil Brazil Latin America DM9 Fotoglobal São Paulo, Leica DM9 DM9

Anitta Squad GAME Gaming & Virtual Worlds 6106 Use of Avatars Graphite Pencil Brazil, United States Latin America, North America AKQA São Paulo Garena AKQA São Paulo AKQA São Paulo Studio Zebra, The End, The Lucky Bastards, VLNT Filmes

EART4 PREL PR 5502 B2B Graphite Pencil Brazil Latin America AlmapBBDO B3 Stock Exchange, UN Global Compact AlmapBBDO AlmapBBDO AlmapBBDO, Raw Audio

WOOD PENCIL

Audience Delivery COMM Commerce 5006 Entertainment Wood Pencil Brazil Latin America DM9 iFood DM9

Samsung ThrowBack Deals COMM Commerce 5004 Promotion Wood Pencil Brazil Latin America MRM Brazil Samsung Brazil MRM Brazil

Mission: Whopper DIGI Digital & Social 1008 User Participation Wood Pencil Brazil Latin America DAVID São Paulo Burger King Brazil DAVID São Paulo

Samsung ThrowBack Deals COMM Commerce 5001 Acquisition & Retention Wood Pencil Brazil Latin America MRM Brazil Samsung Brazil MRM Brazil

Tip for Heinz DRCT Direct 5210 Acquisition & Retention Wood Pencil Brazil, Mexico, United States Latin America, North America Mischief @ No Fixed Address The Kraft Heinz Company Mischief @ No Fixed Address Easy Mondays, The Maestros

The New Crown DRCT Direct 5209 Products & Services Wood Pencil Brazil Latin America DAVID São Paulo Burger King Brazil DAVID São Paulo DAVID São Paulo

#TurnYourBack DRCT Direct 5213 Social Wood Pencil Brazil, Spain, United Kingdom, United States Europe, Latin America, North America DAVID Madrid Unilever UK & Ireland, Unilever USA DAVID Madrid, Ogilvy New York, Ogilvy UK Ricardo Barcellos Produções Fotográficas

The Exiled Team ENTE Entertainment 6008 Experiential Wood Pencil Brazil Latin America Africa Creative Brahma Africa Creative Africa Creative Moonheist, Satelite Audio, Space Gorila

EART4 EXPT Experiential 5301 B2B Activations Wood Pencil Brazil Latin America AlmapBBDO B3 Stock Exchange, UN Global Compact AlmapBBDO AlmapBBDO AlmapBBDO, Raw Audio

EART4 IMPA Impact 8107 Collaboration Wood Pencil Brazil Latin America AlmapBBDO B3 Stock Exchange, UN Global Compact AlmapBBDO AlmapBBDO AlmapBBDO, Raw Audio

Transparency Card IMPA Impact 8102 Design Wood Pencil Brazil Latin America AKQA São Paulo Congresso em Foco AKQA São Paulo AKQA São Paulo Pay 4 Brain

The Autism Journey IMPA Impact 8103 Initiative Wood Pencil Brazil Latin America Africa Creative Telefónica Africa Creative Africa Creative Santeria, Satelite Audio

Guarded Bus Stop IMPA Impact 8104 Local Solution Wood Pencil Brazil Latin America AlmapBBDO Eletromidia AlmapBBDO Antfood, Cine, Eletromidia

EART4 INTG Integrated 1205 Collaborative Campaigns Wood Pencil Brazil Latin America AlmapBBDO B3 Stock Exchange, UN Global Compact AlmapBBDO AlmapBBDO AlmapBBDO, Raw Audio

Ashe Versus PHAR Pharma 7106 Film Wood Pencil Brazil, United States Latin America, North America TBWA\Health Collective Moderna TBWA\Health Collective Satelite Audio, The Youth

The One Exhibition PHOT Photography 2702 Documentary Wood Pencil Brazil Latin America DM9 Fotoglobal São Paulo, Leica DM9 DM9

The Sticker Deal PROU Press & Outdoor 1308 Interactive Poster Adverts Wood Pencil Brazil Latin America DAVID São Paulo Burger King Brazil DAVID São Paulo

The One Exhibition PROU Press & Outdoor 1307 Poster Campaigns Wood Pencil Brazil Latin America DM9 Fotoglobal São Paulo, Leica DM9 DM9

Abaixo, espie os prêmios especiais anunciados:

Companies of the Year

● VML New York: Advertising Agency of the Year
● Raw Materials: Design Agency of the Year
● DIVISION: Production Company of the Year
● AB InBev: Client of the Year
● Serviceplan: Independent Network of the Year
● Ogilvy: Network of the Year
● Jessica Walsh: President’s Award

Leia anteriores com os finalistas do D&AD 2024 aqui e aqui.