Nos EUA

A marca de cerveja Kona lança seu "maior esforço de marketing de todos os tempos", durante o March Madness, quando são disputadas as finais do campeonato de basquete universitário da NCAA (National Collegiate Athletic Association).

Os filmes (assista abaixo), que integram a campanha "Dear Mainland", apresentam os irmãos havaianos Kona, pela primeira vez na TV nacional nos EUA. Eles sugerem que mudar nossas prioridades pode nos ajudar a aproveitar mais a vida. Eles incentivam o público a deixar de lado os celulares e as listas de tarefas por tempo suficiente para apreciar os prazeres da vida.

A criação é da Duncan Channon.

Ficha Técnica:

BRAND: Kona Brewing Co.

CHIEF MARKETING OFFICER: Ken Kunze

SENIOR DIRECTOR OF MARKETING: Cindy Wang

CREATIVE AGENCY
CREATIVE AGENCY: Duncan Channon

COPYWRITER: John Kovacevich, Michael Duckworth

ART DIRECTOR: Turner Johnson

CREATIVE DIRECTOR: Parker Channon

ASSOCIATE PRODUCER: Emily Sarale

SENIOR BROADCAST PRODUCER: Keenan Hemje

DIRECTOR OF COMMUNICATIONS: Leslie Diard, Emily McCormick (Associate)

SENIOR PROJECT MANAGER: Rosheila Robles

ACCOUNT DIRECTOR: Nick Gustafson

COMMUNICATIONS PLANNER: Steven Jackson (Senior)

ASSOCIATE ACCOUNT MANAGER: Mary Beth Carroll

STRATEGY DIRECTOR: Kelleen Peckham

SENIOR ACCOUNT MANAGER: Sydney McComas

PRODUCTION COMPANY
PRODUCTION COMPANY: Biscuit Filmworks

EXECUTIVE PRODUCER: Holly Vega

DIRECTOR: Aaron Ruell

DOP: Damian Acevedo

PRODUCER: Cindy Becker

MANAGING DIRECTOR: Shawn Lacy

HEAD OF PRODUCTION: Mercedes Allen-Sarria / Rachel Glaub

OFFLINE
EDIT COMPANY: The Cabinet SF

EDITOR: Doug Cox

EDIT ASSISTANT: Scott Lieberman

PRODUCER: David Verhoef

ASSISTANT PRODUCER: Marta Navarrete

POST PRODUCTION / VFX
FLAME ARTISTS: Everson Digital

COLOURIST: Chris Martin (Mission)

COLOUR COMPANY: Mission Film & Design

FINISHING: Mark Everson (Everson Digital)

SOUND
SOUND COMPANY: One Union

SOUND ENGINEER: Eben Carr

PRODUCER: Jaylen Smith