Fear Nothing

O ator e lutador John Cena protagoniza a campanha "Fear Nothing", criada pela Merkley + Partners para marca de limpeza automotiva Armor All.

A comunicação é composta por três comerciais (assista aos dois primeiros, abaixo). Também participa dos filmes o ator Justin Dray.

As assinaturas completam: “It’s easy to look good” e “It’s easy to smell good”.

Ficha Técnica:

Merkley+Partners, New York
CEO: Alex Gellert
Chief Creative Officer/Partner: Andy Hirsch
Creative Director: Chris Landi
Creative Director: Kirk Mosel
Senior Art Director: Gabi Hastings
Senior Copywriter: Dan Aguinaga
Director Broadcast Production: Gary Grossman
Business Manager: Pat Milo
Producer: Donovan Green
EVP, Group Account Director: Diane Hernandez
Account Director: Alison Stelzer
Account Supervisor: Zoe Gepfert
Assistant Account Executive: Kelsey Chipman

Celebrity Talent Acquisition:
Greg Goldring, Platinum Rye Entertainment

Production: O Positive, New York
Director: Spencer Riviera
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Executive Producer/UPM: Ken Licata