First World Problems

A Samsung está promovendo a bateria "para o dia todo" de seu Galaxy Note 9 com o comercial "assista aqui) criado pela Leo Burnett de Israel que transforma os "problemas do primeiro mundo" induzidos por smartphones em um musical.

Produzido pela Omri Paz Productions (Israel) e co-produzido pela Great Guns, o filme tem direção de Tal Zagreba. "Os musicais da Era de Ouro de Hollywood foram um importante ponto de inspiração para o comercial", comenta o diretor.

Ficha Técnica:

ADVERTISER: Samsung

BRAND: Galaxy Note9

CREATIVE AGENCY
CREATIVE AGENCY: Leo Burnett Israel

COPYWRITER: Oren Ben Naim, Elad Gaizler, Tal Menkes

ART DIRECTOR: Meital Miller

PRODUCER: Menny Zarhia

CHIEF CREATIVE OFFICER: Ami Alush

ACCOUNT EXECUTIVE: Nofar Zinger

CHIEF STRATEGY OFFICER: Shai Nissenboim

ACCOUNT SUPERVISOR: Sapir Aharoni

STRATEGIC PLANNER: Liz Stull

CHIEF ACCOUNT OFFICER: Idit Zukerman

TRAFFIC MANAGER: Maya Varochik

GRAPHIC DESIGNER: Oren Bar

SOCIAL ACCOUNT MANAGER: Lio Schafferman

MARCOM DIRECTOR: Eva Hasson

GRAPHIC DESIGNER: Oren Bar

PRODUCTION COMPANY
PRODUCTION COMPANY: Omri Paz Productions & Great Guns

DIRECTOR: Tal Zagreba

DOP: Roman Linetsky

PRODUCER: Ravit Aviv, Elinor Almagor, Ophir Sorriso Tal

STYLIST: Noa Nozik

CHOREOGRAPHER: Yuval Gonen

GRIP: Golan Kwiat

OFFLINE
EDITOR: Shahar Beeri

POST PRODUCTION: Vadim Bar Zakharin, Omer Ariely, Tal Porat, Amir Steiner, Gal Primack Najari

MUSIC
MUSIC COMPANY: Knob Music Studio

SOUND
SOUND DESIGNER: Sidney T Stakkato