Got to be clean

A Saatchi & Saatchi de Nova York aposta num humor irônico em campanha criada para a marca de sabão para lavar roupas Tide, da P&G.

Os comerciais mostram situações em que roupas são usadas de forma, digamos, não tão higiênicas. A assinatura completa: "If it's got to be clean, it's got to be Tide."

"Nós estamos falando para aquelas pessoas que já se questionaram se precisam de um sabão que limpa bem como Tide", defende Paul Bichler, diretor executivo de criação da Saatchi & Saatchi de Nova York. "Nós estamos convidando-as a reconsiderar, mostrando-lhes algumas verdades sobre como suas roupas são realmente utilizadas."

Confira os filmes, abaixo.

Ficha Técnica:

Client: Tide (Procter & Gamble)
Agency: Saatchi & Saatchi New York
Chief Creative Officer: Jay Benjamin
Executive Creative Director: Paul Bichler
Director of Film Production: John Doris
Producer: Jacob Vogt
Regional Business Director: Nick Miaritis
Account Director: Ryan Martin
Account Supervisor: Jen Brotman
Account Executive: Emily Hook
Senior Business Affairs Manager: Lisa Rimmer
Director: Max Sherman
Production Company: Anonymous Content
Executive Producer/Managing Director: Eric Stern
Executive Producer/Production: SueEllen Clair
Head of Production: Kerry Haynie
DP: Bobby Shore
Production Designer: Michael Walker
Line Producer: Isil Gilderdale
Editorial Company: Cosmo Street
Editors: Tom Scherma & Aaron Langley
Assistant Editor: Nellie Phillips & Chrissy Doughty
Executive Producer: Maura Woodward
Sr. Producer: Luiza Naritomi
Finishing Company: Switch FX
Lead Flame Artist: Jon Magel
Flame Artist: Andrew Rea
Executive Producer: Diana Dayrit
Producer: Cara Flynn
Color: Company 3
Colorist: Sofie Borup
Music Company: duotone audio group
Executive Producer: Ross Hopman
Producer: Gio Lobato
Audio Post: duotone audio post
Sound Design: Juan Aboites
Mixer: Andy Green
Executive Producer: Greg Tiefenbrun