Grand Big Mac

O McDonald's apresenta campanha que divulga o retorno (temporário) do sanduíche Grand Big Mac ao menu da rede no Reino Unido.

Criado pela Leo Burnett de Londres, o comercial (assista abaixo) mostra consumidores que enfrentam a tristeza de terminar um Big Mac original, ao som da música "It Must Have Been Love", do Roxette (a sueca Marie Fredriksson, vocalista da dupla, morreu no último mês de dezembro, aos 61 anos).

"Spend even longer with the taste you love", declara o narrador enquanto um homem degusta um Grand Big Mac. Em seguida, ele avisa que o sanduíche só estará disponível até o dia 24 de março, porque "nada dura para sempre".

Ficha Técnica:

Advertising Agency: Leo Burnett London, UK
Business Director: Beth Watts
Account Director: Steph Bates
Senior Account Manager: Robert Ellen
Account Executive: Sophie Hedgley
Producer: Helen Choonpicharn
Project Director: Jamie Teale
New Business Manager: Alice Slade
Copywriter: Sam Hughes
Art director: Michaela Pannese
Chief Creative Officer: Chaka Sobhani
Creative Director: Graham Lakeland
Planner/CSU Director: Will Butterworth, Bianca Novaes
Designer: Paul Reddington
Photographer: Myles New
Photographer's agency: Myles New Photography
Media agency: OMD
Business Director: Emma Carr, David Burns
Client Leadership Manager: Patrick McDermott
Production company: Missing Link Films
Director: Alicia MacDonald
Producer: Ben Link
DOP: Kate Reid
Audio Post Production: Sam Robson / 750mph
Post Production: Framestore
CRM Agency Account Director: Suzanna Evans / Armadillo
Account Executive: Joe Panayiotou
PR Agency Account Director: Sophie Kinsella / Red Consultancy
Associate Director: Laura Oakley