It’s the Music

A Beats by Dre apresenta a campanha "It’s the Music", criada pela Translation, e que promove o lançamento dos fones de ouvido Beats Studio Buds. A comunicação procura destacar a conexão entre uma pessoa única e uma música única.

O filme protagonizado pela tenista Serena Williams (assista abaixo) mostra a atleta falando sobre o poder que sente ao ouvir "Black Magic", de Kelly Rowland.

O comediante Druski admite seu amor pela música country e por “Forever After All”, de Luke Combs (veja abaixo). Já o rapper Roddy Ricch analisa a arte de "March Madness", do Future (abaixo).

Ao todo, 12 "celebridades" e "influenciadores" compartilham suas músicas favoritas, incluindo o jogador de futebol Marcus Rashford, o jogador Sydeon, a cantora Coi Leray (abaixo) e a esquiadora Eileen Gu.

Ficha Técnica:

Client : Beats by Dre
Agency : Translation
Edit : Parallax
Color : MPC
Color : Dimitri Zola
Finishing : MPC
Mix : Unbridled Sound
Mix : Ian Chase
Footage Research : Stalkr.TV
Production : B-roll Production
Production Studio : Even/Odd
Director : Mohammad Gorjestani
Executive Producer : Malcolm Pullinger
Executive Producer : Cayce Cole
Creative Director : Omid Fatemi
Cinematographer : Michael Cambio Fernandez
Photography : Mohammad Gorjestani
Head of Production : Taylor Feltner
Line Producer : Sheena Dolce
Founder/Chief Executive Officer : Steve Stoute
President : Ann Wool
Chief Marketing Officer : Chaucer Barnes
Executive Creative Director : Jason Campbell
Creative Lead : Castro Desroches
Creative Lead : Ray Smiling
Senior Art Director : Rachel Leathers
Senior Copywriter : Steve Horn
Art Director : Sara McLaws
Copywriter : Wilsynn Wheat
Head of Client Services : Susanna Swartley
Group Account Director : Alyssa Ramsey
Group Account Director : Sam Howard
Account Director : Chloe Williams
Account Executive : Jordyn Diato
Assistant Account Executive : Jordan Stanton
Executive Director of Engagement Planning : Joel Rodriguez
Director of Context Planning : Jay Legaspi
Senior Context Planner : Hugh Pringle
Junior Context Planner : Paige Rollins
Chief Strategy Officer : Sandi Pres