Love your Home

A nova empresa de energia dinamarquesa Ørsted apresenta um novo filme interativo (assista aqui), criado pela Wieden+Kennedy Amsterdam, que promove o uso de energia "verde".

O site Love your Home convida os usuários a descrever o que significa "casa" para eles, preenchendo três campos com uma série de palavras predeterminadas, como refúgio, cidade, privacidade, gratidão, necessária, musical, serena, segura, incrível, legal, excitante, paraíso, entre outras.

Depois que o internauta faz suas escolhas, o filme é apresentado com uma montagem de pessoas em todo o mundo, curtindo seus respectivos lares, com uma narração que traz frases relacionadas às palavras selecionadas pelo espectador.

Em seguida, o tom tranquilo desaparece, as palavras-chaves começam a se repetir e as cenas se tornam mais sinistras. Imagens de famílias felizes, de cachorrinhos e meditações pacíficas na sala de visitas dão lugar a furacões furiosos, pessoas que atravessam inundações e incêndios em florestas.

Por fim, uma visão do planeta Terra a partir do espaço. "Our home is at risk”, diz a narração. “Today, over 80 percent of the world’s energy comes from fossil fuels. But there’s hope. For the first time in history, green energy is cheaper than black.”

Ficha Técnica:

Ørsted
Jakob Askou Bøss: Senior Vice President, Corporate Strategy & Stakeholder Relations
Filip Engel: Senior Director, Sustainability Public Affairs & Branding, Group Support
Troels Bjørn Thorn: Head of Corporate Branding, Group Stakeholder Relations
Rikke Tolstrup: Lead Brand Consultant, Campaign Research, Dev. and Execution, Group Support
Laura Jul: Lead Digital Brand Consultant, Campaign Research, Dev. and Execution, Group Support
Peter James Andrews, Brand Consultant: Campaign Research, Dev. and Execution
Group Support

Wieden + Kennedy Amsterdam
Managing Director: Blake Harrop
Executive Creative Director: Eric Quennoy / Mark Bernath
Creative Director: Sean Condon / Joe Burrin
Art Director: Henrik Edelbring
Copywriter: Toby Moore
Interactive Designer: Kevin Yaun
Head of Broadcast Production: Joe Togneri
Director of Interactive Production: Kelsie Van Deman / Monique Richards
Interactive Producer: Caitlin DeAngelis / Morgan Mendel / Annatruus Bakker
Planner: Stephane Missier
Communications Planner: Jocelyn Reist
Senior Account Director: Eleanor Thodey
Account Director: Luke Purdy
Account Manager: Kristina Jorgensen/Margot Paquien
Project Manager: Cory Chonko
Business Affairs: Kacey Kelly / Michael Graves

Film & Interactive Production
Production Company: Tool of North America
Director: Ben Tricklebank
Managing Partner: Dustin Callif
Managing Partner: Oliver Fuselier
EP, Integrated: Joshua Greenberg
EP, Innovation: Adam Baskin
Post Supervisor: Tracy Bunting
Producer, Live Action: Dawn Rose
Producer, Innovation: Jean Chang
Producer, Post: Shelli Jury
Creative Director: Josh Jetson
Creative Director: Ben Priddy
Interactive Designer: Spencer Fink
AI Specialist: Sabri Sansoy
Developer: Nick Jones

Editing Company: Spot Welders
Manging Director: David Glean
EP: Carolina Padilla
Producer: Jessica Davis
Editor: Michael Heldman
Cutting Assistant: Robinson Eng

Music
Artist / Title: Robert Koch , Composer

Music & SFX: Mophonics
EP: Colette Huemer
Audio Engineer: Hansdale Hsu

Music & SFX: Ambassadors
Producer: Zoë de Regt
Owner/Sound Engineer: Rens Pluijm

Post Production: Shipping & Handling
Managing Director: David Glean
EP: Scott Friske
Producer: Dustin LaForce
Flame Artists: Anthony Petitti / James Buongiorno

Post Production: Shed
Producer: Amy Refern
Colorist: Sam Ziaie

Interactive Production
Production Company: Nickel Media
Founder: Jason Nickel
Team Lead: Greg Webber