Margin of Victory

A marca de produtos esportivos Under Armour está promovendo sua nova tecnologia Rush Fabric, descrita como a "versão em tecido de uma sauna infravermelha", em um documentário que explora como três atletas conseguem vantagem sobre seus concorrentes.

"Margin of Victory", criado pela Droga5 e dirigido pelo cineasta Gotham Chopra, gira em torno do jogador de basquete Steph Curry, da jogadora de futebol Kelley O'Hara e do campeão mundial dos pesos pesados ​​Anthony Joshua. O filme examina como os atletas estão constantemente buscando ganhos adicionais para permanecerem no topo.

Um trailer (assista aqui) apresenta o documentário, que será lançado no final de maio.

Ficha Técnica:

Client: Under Armour
Agency: Droga5-New York
Creative Chairman: David Droga
Chief Creative Officer: Neil Heymann
Executive Creative Director: Felix Richter
Creative Director: Jim Curtis
Creative Director: Ryan Fitzgerald
Creative Director: Chris Colliton
Creative Director: Kevin Weir
Copywriter: Jacob Norremark
Art Director: Stefan Folio
Copywriter: Mitchell Quesada
Art Director: Carolina Perez-Siam
Design Director: Nate Moore
Designer: Eli Hochberg
Chief Creation Officer: Sally-Ann Dale
Director of Film Production: Jesse Brihn
Executive Producer, Film: Carole McCarty
Associate Producer, Film: Holly Schussler
Music Supervisor: Mike Ladman
Director of Business Affairs: Jocelyn Howard
Sr. Business Affairs Manager: Ann Marie Turbitt
Co-Director, Interactive Production: Justin Durazzo
Co-Director, Interactive Production: Tasha Cronin
Executive Producer, Interactive: Shayan Amir-Hosseini
Executive Producer, Print: Alyssa Dolman
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Harry Roman-Torres
Group Strategy Director: Will Davies
Strategy Director: Sarah Garman
Senior Strategist: Thijs van de Wouw
Head of Communications Strategy: Dean Challis
Group Communications Strategy Director: Yan Wang
Communications Strategy Director: Kat Ruocco
Communications Strategy Director: Michael Pignone
Group Data Strategy Director: Anthony Khaykin
Senior Data Strategist: Tradd Salvo
Group Account Director: Alex Woods
Account Director: Marissa Guerra
Account Supervisor: Megan Haggerty
Account Manager: Crystal Chan
Head of Project Management: Paul Eckelmann
Chief Executive Officer and Founder: Kevin Plank
President and Chief Operating Officer: Patrik Frisk
Chief Marketing Officer: Alessandro de Pestel
Head of Global Management: Attica Jacques
Executive Creative Director: Tim Parkinson
VP, Global Brand Creative: Brian Boring
Sr. Manager, Global Brand Management: Elise Conway
Global Brand Manager: Justin Dorr
Campaign Manager, Global Brand Management: Eleni Polites
Production Company: Second Child
Managing Director: Scott Chinn
Retouching Producer: Michael Mockler
Retoucher: Natasha Kaser
Retoucher: Mike Vorassi
Retoucher: John Clendenen
Photographer: John Huet
Documentary Production Company: Religion of Sports
Director: Gotham Chopra
Executive Producer: Ameeth Sankaran
Co-Executive Producer: Giselle Parets
Co-Executive Producer: Adam Feinstein
Producer: Bill Reilly
Director of Photography: Jessica Young
Director of Photography: Lucas Gath
Editor: Adam Christian
Producer: Bill Reilly
Editor: Hal Honigsberg
Assistant Editor: Edward Wardrip
Archive Producer: Tara Farrell
Archival Researcher: Mo Burnham
Documentary Post Production: A52
Managing Director: Jennifer Sofio Hall
Executive Producer: Patrick Nugent
Executive Producer: Kim Christensen
Producer: Sarah S Laborde
Online Artist: James Buongiorno
Docu Music: The Elements Music & H. Scott Salinas
Sound: Formosa Commercials
Mixer: John Bolen
Executive Producer: Lauren Cascio
Second Mixer/Assistant: Herman Thumann
Documentary Animation Co.: Elastic
Art Director: Jeff Han
Design & Animation: Lucy Kim
Design & Animation: Steven Biggert
Producer: Jazeel Gayle
Head of Production: Kate Berry
Managing Director: Jennifer Sofio Hall
Product Production Company: SLMBR PRTY Films
Director: Henry Busby
Director of Photography: Logan Triplett
Executive Producer: Leah Donnenberg
Executive Producer: Sarah Donnenberg
Head of Production: Kirstin VanSkiver
Line Producer: Sloane Skala
Product Editorial: The Artery VFX
Senior Editor: Michael Elliot
Assistant Editor: Sarah Germano
Assistant Editor: Joelle Wagner
Founder/Chief Creative Officer: Vico Sharabani
EP/Managing Director: Deborah Sullivan
Head of Production: Melati Pohan
Product Post Production: The Artery VFX
Lead Flame Artist/VFX Artist: Matthew Tremaglio
Colorist: Stephen Picano
Junior Graphic Designer: Patrick Sluiter
Founder/Chief Creative Officer: Vico Sharabani
EP/Managing Director: Deborah Sullivan
Head of Production: Melati Pohan
Product Music: Future Perfect
Composer/Partner: John Connolly
Composer/Partner: Victor Magro
Producer: Nargis Sheerazie
Product Sound Mix: Heard City
Mixer: Jeremy Siegel
Executive Producer: Jackie James
Executive Producer: Sasha Awn