Nursing recruitment

Para marca o 70º aniversário do National Health Service (NHS) inglês, a MullenLowe de Londres assina campanha focada na retenção e no recrutamento da próxima geração de enfermeiras.

Rodado em hospitais em Margate e Ashford, o filme (assista abaixo) mostra momentos reais em todas as esferas da enfermagem, incluindo imagens do nascimento de um bebê.

A assinatura completa: "We Are The NHS".

Ficha Técnica:

Client: NHS England
Director of communications: Simon Enright
Head of campaigns: Phil Bastable
Senior campaigns manager: Ian Hampton
Communications manager, East Kent Hospitals University NHS Foundation Trust: Abby King
Agency: MullenLowe London
Executive partner: Tom Knox
Account director: Katie McCambley
Senior account manager: Lucrecia Taormina
Chief strategy officer: Jo Arden
Strategist: James MacAskill
Chief creative officer: Jose Miguel Sokoloff
Executive creative director: Mark Elwood
Copywriter/creative director: Hugh Todd
Art director/creative director: Lovisa Silburn
Production company: RSA Films
Director of integrated production: Trudy Waldron
Agency producer: Vanessa Hunt
Director: Toby Dye
DoP: Ben Kracun
Production company producer: Ben Porter
Documentary casting director: Rebecca Hall
Editor: Julian Eguiguren
Post-production: Jean Clement Soret @MPC
Post-producer: Louise Unwin
Sound engineer: Ben Gulvin @ 750mph
Photographer: Adam Hinton
Agent: Wyatt Clarke & Jones
Retouching: Curious Productions
Agency creative producer: Hettie Rifkin Maria Singh