One in a Billion

Ao constatar que os jovens atletas chineses estão interessados ​​em expressar suas próprias personalidades, a Adidas lançou o comercial "One in a Billion", que cutuca um dos principais rivais da marca na China, a Under Armour.

O início do filme faz referência direta à campanha "Rule Yourself" (leia e assista aqui). Na comunicação criada pela Droga5 em 2015, milhares de clones de Tom Brady, Misty Copeland, Steph Curry e outros demonstravam o trabalho duro de um atleta mundial - fazendo a mesma coisa uma e outra vez na busca sem fim pela perfeição.

Mas esta primeira campanha chinesa da nova agência criativa global da Adidas, a 72andSunny, lembra ao público da importância da expressão do estilo individual de cada um.

O comercial também conta com a participação do jogador de vôlei olímpico Hui Ruo Qui e do nadador Ning Ze Tao.

Ficha Técnica:

Client: Adidas
VP, Global Brand Communications: Ryan Morlan
Senior Director, Global Brand Communications and Media: Lia Stierwalt ​
Director, Global Brand Communications: Jenny Chen
Senior Manager, Creative Production & Shoot: Eleanor Fitzgerald
VP, Brand Director Sports Performance – adidas China: Marc Leroux
VP, Brand Activation – adidas China: Philip Ho
Senior Director, Brand Communications – adidas China: Josephine Tsai
Director Brand Communications – adidas China: Lorna Luo
Manager Brand Communication Training – adidas China: Amy Fan

Featured in the Campaign
China National Volleyball Team Player: Hui Ruo Qui
China Olympic Swimmer: Ning Ze Tao
Former European Football Player: David Beckham

Agency: 72andSunny Los Angeles​ and 72andSunny New York
Chief Creative Officer, Co-Founder: Glenn Cole
Group Creative Director: Frank Hahn
Creative Director: Wei Wei Dong
Creative Director: Matthew Carey
Creative Technologist: Tim Grover
Writer: Ben Wiley
Designer: Brandon Mai
Chief Production Officer: Tom Dunlap
Executive Producer: Kerli Teo
Producer: Jenny Jones
Group Brand Director: James Stephens
Brand Director: Ryan Warner
Brand Manager: Brian Kim
Brand Coordinator: Brittany Allen
Group Strategy Director: Sudeep Gohil
Strategy Director: Ginger Xiang
Senior Strategist: Marc Pardy
Partnerships & Legal Director: Christina Rust
Partnerships & Legal Manager: Kelly Ventrelli
Junior Partnerships & Legal Manager: Noah Winter

Production:
Prettybird
Director: Max Malkin
Co-Founder / Executive Producer: Kerstin Emhoff
Vice President / Executive Producer: Ali Brown
Director of Production: Tracy Hauser
Producer: Matt Wersinger

Editorial:
Lost Planet NY
Editor: Bruce Herrman
Executive Producer: Krystn Wagenberg
Producer: Paolo Solarte

Sound Design:
Barking Owl
Sound Designer: Michael Anastasi
Executive Producer/ CD: Kelly Bayett
Producer: Ashley Benton

Finishing/VFX:
The Mill NY
Executive Producer: Melanie Wickham
Senior Producer: Eliana Carranza-Pitcher
Production Coordinator: Ashley Goodwin
Shoot Supervisor: Eliza Randall
2D Lead Artist: Ilia Mokhtareizadeh
2D Artists: Vi Nguyen, Andre Vidal, Mikey Smith, Kyle Zemborain
Motion Graphics: Laura Nash, Chris Mennuto

Color:
The Mill NY
Colorist: Mikey Rossiter
Color Assist: Nate Seymour and Elias Nousiopoulos
Executive Producer: Dee Allen
Color Producer: Natalie Westerfield
Color Coordinator: Evan Bauer

Mix
Heard City
Audio Mixer – Eric Warzecha
Audio Producer – Andi Lewis
Audio EP – Sasha Awn

Music
Apparat "Ash/Black Veil"
Music Supervision: Daniel Cross