One Show 2021

The One Club for Creativity anuncia o shortlist da edição de 2021 do The One Show. São trabalhos de 58 países diferentes.

Os trabalhos que concorrerão ao Ouro, Prata, Bronze ou Merit serão conhecidos no final do mês de maio.

Confira abaixo agências e/ou produtoras brasileiras que emplacaram trabalhos no shortlist do One Show 2021:

BRANDED ENTERTAINMENT

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater + Jamute / Sao Paulo + Roof Studio / New York Craft – Art Direction Insmed Incorporated/ NTMFacts.com Unbreakable

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater + Jamute / Sao Paulo + Roof Studio / New York Short Form Video – Single Insmed Incorporated/ NTMFacts.com Unbreakable

Innocean Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo Audio DaHouse Audio / Music Production House The Client Said No

Wieden+Kennedy / São Paulo + Iconoclast / São Paulo + Evil Twin Music / São Paulo + DOPO / São Paulo Short Form Video – Single Facebook Coming Out

WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido / Rio de Janeiro + The Coca-Cola Company / Rio de Janeiro Full Length Video – Single or Series / Episodic Coca-Cola Black Santa

CREATIVE EFFECTIVENESS

Dentsumcgarrybowen / Sao Paulo Single Country or Region – Consumer / Brand NISSIN THE APOLOGY

Wunderman Thompson / São Paulo + Evil Twin Music / São Paulo + Bayer / São Paulo + FAUNA Creative Effectiveness –
Consumer / Brand Bayer - Gino Canesten #MakeVajayOkay

CREATIVE USE OF DATA

Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo Real-Time adidas do Brasil Spot The Station

White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo Storytelling Universidade de
Madeira / Terms Against Bullying Terms Against Bullying

Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo Data Visualization Coalizão Negra por Direitos Genocide Target

DESIGN

AlmapBBDO / Sao Paulo + Multi B / Vult + Cabaret / Sao Paulo Craft – Art Direction Multi B / Vult Visagism

BETC / São Paulo + HERSHEYs Brasil / São Paulo Craft – Art Direction HERSHEYs Brasil HerShe

BETC / São Paulo + HERSHEYs Brasil / São Paulo Packaging – Specialty HERSHEYs Brasil HerShe

Leo Burnett Germany / Frankfurt + Lightfarm Studios / São Paulo Craft – Art Direction Samsung No reflections

Mullenlowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro Promotional –
Print Advertisements AB InBev PILSENER OUR CULTURE

sunsetDDB / Sao Paulo + Evil Twin / São Paulo + Zombie Studio / São Paulo Craft – Animation AMBEV Dear Trash

Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo Promotional – Posters – Series Coalizão Negra por Direitos Genocide Target

Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions Promotional – Collateral Items Coca-Cola Stranger Coke

DIGITAL CRAFT

Landor & Fitch / London + Nestlé / São Paulo + Webjump / São Paulo + Kuva / Bristol UX / UI – Utility / Ecommerce Nestlé KitKat KitKat Chocolatory Brazil ECommerce

R/GA / Sao Paulo Creative Use of Data Neutrogena Sun Fresh

DIRECT MARKETING

BETC / São Paulo + HERSHEYs Brasil / São Paulo Physical Items HERSHEYs Brasil HerShe

DAVID / São Paulo Digital & Online – Websites & Mobile Burger King QR Whopper

DAVID / São Paulo Innovation in Direct Marketing Burger King QR Whopper

David / Sao Paulo + David / Miami Digital & Online – Ecommerce Burger King Lockdown Whopper David / Sao Paulo + David / Miami Innovation in Lockdown Burger King Lockdown Whopper

Leo Burnett Tailor Made / São Paulo + Antfood Produções / São Paulo + Barry Company Music and Sound Design / São Paulo + Savoir Tecnologia / São Paulo Digital & Online – Websites & Mobile Publishing House Globo Condè Nast ANTI - PREJUDICE KEYBOARD

SOKO / São Paulo + Ab InBev / Guarana Antarctica / São Paulo Non-traditional & Guerrilla Marketing Ab InBev/Guarana Antarctica She Can

EXPERIENTIAL & IMMERSIVE

BBDO Group Germany + Sweet Films / Sao Paulo Events / Stunts / Competitions – Virtual – Livestream Save One Person Angel's Souls

FILM

AlmapBBDO / Sao Paulo + Diageo / Johnnie Walker + Iconoclast + Jamute Cinema Advertising Johnnie Walker The Re-entry

DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Online Films & Video – Short Form – Single Burger King Late Night Stores

DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Under 50K Budget Burger King Late Night Stores

Leo Burnett Tailor Made / São Paulo + Satelite Áudio / São Paulo Under 50K Budget APRO – Brazilian Film Production Association (NGO) CORTA!

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit
Innovation in Film Change the Ref The Unfinished Votes

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit
Online Films & Video – Long Form – Single Change the Ref The Unfinished Votes

Santería / São Paulo + Africa / São Paulo 50K – 100K Budget SporTV Let her run

Santería / São Paulo + Africa / São Paulo Online Films & Video – Long Form – Single SporTV Let her run

Wieden+Kennedy / São Paulo + Iconoclast / São Paulo + Evil Twin Music / São Paulo + DOPO / São Paulo
Online Films & Video – Long Form – Single Facebook Coming Out

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater + Jamute / Sao Paulo + Passion Pictures / London Branded Content Insmed Incorporated/ NTMFacts.com Trapped

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater + Jamute / Sao Paulo + Passion Pictures / London Film – Pharma Insmed Incorporated/ NTMFacts.com Trapped

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater + Jamute / Sao Paulo + Roof Studio / New York Film – Pharma Insmed Incorporated/ NTMFacts.com Contagious

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater + Jamute / Sao Paulo + Roof Studio / New York Film – Pharma Insmed Incorporated/ NTMFacts.com Unbreakable

Area 23, An FCB Health Network Company / New York + Rocket Films / New York + Norte / Sao Paulo Direct Marketing Neurocrine Parkinson’s Cards to Heroes

Area 23, An FCB Health Network Company / New York + Zombie Studio / São Paulo + Eton Pharmaceuticals / Deer Park Print – Pharma Eton Pharmaceuticals/ ALKINDI SPRINKLE Little Ones

HEALTH, WELLNESS & PHARMA

McCann Health / New York + Animal Cancer Foundation / New York + Fuze Images / Curitiba Print – Pharma Animal Cancer Foundation Donation Dogs

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit Digital – Use of Technology Change the Ref The Unfinished Votes

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit Film – Health & Wellness Change the Ref The Unfinished Votes

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit Innovation in Health & Wellness Change the Ref The Unfinished Votes

Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo Branded Content Unilever/Dove #TheArtofSelf-Care

WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / São Paulo + Commonwealth//McCann / Bogotá
Innovation in Lockdown Chevrolet Blood Drive Thru

WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / São Paulo + Commonwealth//McCann / Bogotá
Out of Home – Health & Wellness Chevrolet Blood Drive Thru

IN-HOUSE

draftLine BUE / Capital Federal Intra-preneurship Blasfemia Blasfemia launch

draftLine BUE / Capital Federal Social Impact Cervecería y Maltería Quilmes #LoDamosVuelta

INTEGRATED

Dentsumcgarrybowen / Sao Paulo Integrated Branding Campaign NISSIN FRIENDLY FIRE STRATEGY

INTERACTIVE & ONLINE

AlmapBBDO / Sao Paulo + Mars / Snickers + CINE Cinematográfica / Sao Paulo + Cabaret / Sao Paulo Augmented, Virtual & Mixed Reality (AR, VR, MR) Mars Hunger Cast

IP & PRODUCTS

BETC / São Paulo + HERSHEYs Brasil / São Paulo Physical Product HERSHEYs Brasil HerShe

Tech and Soul / São Paulo + Clube FII / São Paulo Physical Product Clube FII / Brickcoin The Brickcoin

White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo Digital Product Universidade de Madeira / Terms Against Bullying Terms Against Bullying

MOBILE

White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo Websites Universidade de
Madeira / Terms Against Bullying Terms Against Bullying

MOVING IMAGE CRAFT

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater + Jamute / Sao Paulo + Passion Pictures / London Animation – Single Insmed Incorporated/ NTMFacts.com Trapped

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater + Jamute / Sao Paulo + Passion Pictures / London Production Design Insmed Incorporated/ NTMFacts.com Trapped

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater + Jamute / Sao Paulo + Roof Studio / New York Animation – Single Insmed Incorporated/ NTMFacts.com Unbreakable

Area 23, An FCB Health Network Company / New York + Jamute / Sao Paulo + Passion Pictures / London + Roof Studio / New York Direction – Series Insmed Incorporated/ NTMFacts.com An Animated Anthology of an Odious Ailment

Arnold Worldwide / Boston + WWF / Washington DC + Zombie Studios / São Paulo + Studio Tesis / São Paulo Animation – Single World Wildlife Fund Introducing: Lin

BBDO Group Germany / Düsseldorf + AlmapBBDO / Sao Paulo + ANORAK Film / Berlin Direction – Single WhatsApp Family Diary

BBDO Group Germany + AlmapBBDO / Sao Paulo + ANORAK Film Editing – Single WhatsApp Family Diary

Leo Burnett Tailor Made / São Paulo + Alice Filmes / São Paulo Direction – Single FCA Fiat Chrysler Automóveis Brasil Hole

Leo Burnett Tailor Made / São Paulo + Alice Filmes / São Paulo Production Design FCA Fiat Chrysler Automóveis Brasil The Legend

MUSIC & SOUND CRAFT

BBDO Group Germany + AlmapBBDO / Sao Paulo + ANORAK Film Use of Licensed Music WhatsApp Family Diary

Canja Audio Culture / Curitiba Original Music – Song LISTEN TO THE WALLS LENNON WALLS

OUT OF HOME

AlmapBBDO / Sao Paulo + Alpargatas / Havaianas + Gomus Billboards & Transit – Series Alpargatas True Fashion

AlmapBBDO / Sao Paulo + Alpargatas / Havaianas + Gomus P.O.P. & In-Store – Series Alpargatas True Fashion

AlmapBBDO / Sao Paulo + Kiss FM Craft – Illustration Kiss FM Long Live Rock n' Roll. Stay at Home

AlmapBBDO / Sao Paulo + Pepsico / Elma Chips + Lukso / Sao Paulo + Cabaret / Sao Paulo Dynamic Billboards & Transit Elma Chips / Doritos Unstoppable Parade

AlmapBBDO / Sao Paulo + Pepsico / Elma Chips + The Youth / Sao Paulo + Jamute Craft – Illustration Elma Chips / Doritos Doritos Wasabi

DAVID / São Paulo + DAVID / Miami Brand Installations Burger King Christmas in July

DAVID / São Paulo + DAVID / Miami P.O.P. & In-Store – Single Burger King Christmas in July

McCann Health / Sao Paulo + Ease Labs / Sao Paulo Craft – Photography Ease Labs Cannabis Science

Mullenlowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro Craft – Art Direction AB InBev PILSENER OUR CULTURE

Tech and Soul / São Paulo + Arapiraca Filmes / São Paulo Innovation in Lockdown Tray e-commerce doors

WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / São Paulo Experiential & Immersive Chevrolet Blood Drive Thru

Wunderman Thompson / São Paulo + Coca-Cola Dynamic Billboards & Transit Coca-Cola Taste the Change

PRINT

AlmapBBDO / Sao Paulo + Alpargatas / Havaianas + Gomus Posters – Series Alpargatas True Fashion
GAVa Studio / São Paulo Craft – Art Direction Otrivin Pillballs

GAVa Studio / São Paulo Craft – Illustration Otrivin Pillballs

Leo Burnett Germany / Frankfurt + Lightfarm Studios / São Paulo Magazine – Series Samsung No reflections

Leo Burnett Germany / Frankfurt + Lightfarm Studios / São Paulo + Leo's Thjnk Tank Posters – Series McDonald's Hungry Houses

Leo Burnett Tailor Made / São Paulo B2B / Trade Publication APRO – Brazilian Film Production Association (NGO)
CORTA!

Mullenlowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro Craft – Art Direction AB InBev PILSENER OUR CULTURE

PUBLIC RELATIONS

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit Current Event Response Change the Ref The Unfinished Votes

SOKO / São Paulo + Ab InBev / Guarana Antarctica / São Paulo Brand Partnerships Ab InBev/Guarana Antarctica
She Can

WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido / Rio de Janeiro + The Coca-Cola Company / Rio de Janeiro Brand Voice Coca-Cola Black Santa

WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / São Paulo Innovation in Lockdown Chevrolet Blood Drive Thru

WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / São Paulo + Commonwealth//McCann / Bogotá Current Event Response Chevrolet Blood Drive Thru

RADIO & AUDIO

Innocean Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo Craft – Use of Music DaHouse Audio / Music Production House The Client Said No

Innocean Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo Custom Content DaHouse Audio / Music Production House The Client Said No

Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo Experiential Radio & Audio adidas do Brasil Spot The Station

SOCIAL MEDIA

BBDO Group Germany + Sweet Films / Sao Paulo Livestream Save One Person Angel's Souls

BETC / São Paulo + PUMA Brasil / São Paulo Active Engagement / Call to Action PUMA Brasil #eKingPelé

Energy BBDO / Sao Paulo + Unilever / Rexona Clinical Influencer Marketing – Single Channel
Unilever / Rexona Clinical Channel Swap

Energy BBDO / Sao Paulo + Unilever / Rexona Clinical Social Channel – Single Platform Unilever / Rexona Clinical
Channel Swap

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit Active Engagement / Call to Action Change the Ref The Unfinished Votes

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit Craft – Use of Technology Change the Ref The Unfinished Votes

Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo Influencer Marketing – Single Channel
Unilever/Dove #TheArtofSelf-Care

WMcCann / São Paulo + AudioBoutique / São Paulo + Iconoclast / São Paulo User-Generated Content Banco do Brasil IOViews

Wunderman Thompson / São Paulo + Wunderman Thompson / London + Nestlé - KitKat User-Generated Content KitKat #ABreakFor HaveABreak

CULTURAL DRIVER

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit Cultural Driver Change the Ref The Unfinished Votes

WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido / Rio de Janeiro + The Coca-Cola Company / Rio de Janeiro Cultural Driver Coca-Cola Black Santa

SUSTAINABLE DEVELOPMENT PENCIL

BETC / São Paulo + Federação Paulista de Futebol / São Paulo + Onu Mulheres / São Paulo Goals for Sustainable Development Onu Mulheres / Federação Paulista de Futebol Scoreboard For Change

Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / Sao Paulo + Fast Foward / Lisbon + Garage Films / Lisbon Goals for Sustainable Development Raparigas da Bola THE DAY-AFTERWOMEN’S-DAY NEWSPAPERS

Leia anteriores sobre o assunto, com os jurados brasileiros do One Show 2021, aqui e aqui.

Confira a lista completa de trabalhos selecionados para o shortlist, aqui.