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One Show 2021

Os brasileiros no shortlist

22.04.21

The One Club for Creativity anuncia o shortlist da edição de 2021 do The One Show. São trabalhos de 58 países diferentes.

A lista dos premiados com ouro, prata, bronze ou merit será conhecida no final do mês de maio.

Confira abaixo agências e/ou produtoras brasileiras que emplacaram trabalhos no shortlist do One Show 2021:

BRANDED ENTERTAINMENT

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater + Jamute / Sao Paulo + Roof Studio / New York Craft – Art Direction Insmed Incorporated/ NTMFacts.com Unbreakable

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater + Jamute / Sao Paulo + Roof Studio / New York Short Form Video – Single Insmed Incorporated/ NTMFacts.com Unbreakable

Innocean Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo Audio DaHouse Audio / Music Production House The Client Said No

Wieden+Kennedy / São Paulo + Iconoclast / São Paulo + Evil Twin Music / São Paulo + DOPO / São Paulo Short Form Video – Single Facebook Coming Out

WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido / Rio de Janeiro + The Coca-Cola Company / Rio de Janeiro Full Length Video – Single or Series / Episodic Coca-Cola Black Santa

CREATIVE EFFECTIVENESS

Dentsumcgarrybowen / Sao Paulo Single Country or Region – Consumer / Brand NISSIN THE APOLOGY

Wunderman Thompson / São Paulo + Evil Twin Music / São Paulo + Bayer / São Paulo + FAUNA Creative Effectiveness –
Consumer / Brand Bayer - Gino Canesten #MakeVajayOkay

CREATIVE USE OF DATA

Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo Real-Time adidas do Brasil Spot The Station

White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo Storytelling Universidade de
Madeira / Terms Against Bullying Terms Against Bullying

Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo Data Visualization Coalizão Negra por Direitos Genocide Target

DESIGN

AlmapBBDO / Sao Paulo + Multi B / Vult + Cabaret / Sao Paulo Craft – Art Direction Multi B / Vult Visagism

BETC / São Paulo + HERSHEYs Brasil / São Paulo Craft – Art Direction HERSHEYs Brasil HerShe

BETC / São Paulo + HERSHEYs Brasil / São Paulo Packaging – Specialty HERSHEYs Brasil HerShe

Leo Burnett Germany / Frankfurt + Lightfarm Studios / São Paulo Craft – Art Direction Samsung No reflections

Mullenlowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro Promotional –
Print Advertisements AB InBev PILSENER OUR CULTURE

sunsetDDB / Sao Paulo + Evil Twin / São Paulo + Zombie Studio / São Paulo Craft – Animation AMBEV Dear Trash

Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo Promotional – Posters – Series Coalizão Negra por Direitos Genocide Target

Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions Promotional – Collateral Items Coca-Cola Stranger Coke

DIGITAL CRAFT

Landor & Fitch / London + Nestlé / São Paulo + Webjump / São Paulo + Kuva / Bristol UX / UI – Utility / Ecommerce Nestlé KitKat KitKat Chocolatory Brazil ECommerce

R/GA / Sao Paulo Creative Use of Data Neutrogena Sun Fresh

DIRECT MARKETING

BETC / São Paulo + HERSHEYs Brasil / São Paulo Physical Items HERSHEYs Brasil HerShe

DAVID / São Paulo Digital & Online – Websites & Mobile Burger King QR Whopper

DAVID / São Paulo Innovation in Direct Marketing Burger King QR Whopper

David / Sao Paulo + David / Miami Digital & Online – Ecommerce Burger King Lockdown Whopper David / Sao Paulo + David / Miami Innovation in Lockdown Burger King Lockdown Whopper

Leo Burnett Tailor Made / São Paulo + Antfood Produções / São Paulo + Barry Company Music and Sound Design / São Paulo + Savoir Tecnologia / São Paulo Digital & Online – Websites & Mobile Publishing House Globo Condè Nast ANTI - PREJUDICE KEYBOARD

SOKO / São Paulo + Ab InBev / Guarana Antarctica / São Paulo Non-traditional & Guerrilla Marketing Ab InBev/Guarana Antarctica She Can

EXPERIENTIAL & IMMERSIVE

BBDO Group Germany + Sweet Films / Sao Paulo Events / Stunts / Competitions – Virtual – Livestream Save One Person Angel's Souls

FILM

AlmapBBDO / Sao Paulo + Diageo / Johnnie Walker + Iconoclast + Jamute Cinema Advertising Johnnie Walker The Re-entry

DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Online Films & Video – Short Form – Single Burger King Late Night Stores

DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Under 50K Budget Burger King Late Night Stores

Leo Burnett Tailor Made / São Paulo + Satelite Áudio / São Paulo Under 50K Budget APRO – Brazilian Film Production Association (NGO) CORTA!

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit
Innovation in Film Change the Ref The Unfinished Votes

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit
Online Films & Video – Long Form – Single Change the Ref The Unfinished Votes

Santería / São Paulo + Africa / São Paulo 50K – 100K Budget SporTV Let her run

Santería / São Paulo + Africa / São Paulo Online Films & Video – Long Form – Single SporTV Let her run

Wieden+Kennedy / São Paulo + Iconoclast / São Paulo + Evil Twin Music / São Paulo + DOPO / São Paulo
Online Films & Video – Long Form – Single Facebook Coming Out

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater + Jamute / Sao Paulo + Passion Pictures / London Branded Content Insmed Incorporated/ NTMFacts.com Trapped

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater + Jamute / Sao Paulo + Passion Pictures / London Film – Pharma Insmed Incorporated/ NTMFacts.com Trapped

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater + Jamute / Sao Paulo + Roof Studio / New York Film – Pharma Insmed Incorporated/ NTMFacts.com Contagious

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater + Jamute / Sao Paulo + Roof Studio / New York Film – Pharma Insmed Incorporated/ NTMFacts.com Unbreakable

Area 23, An FCB Health Network Company / New York + Rocket Films / New York + Norte / Sao Paulo Direct Marketing Neurocrine Parkinson’s Cards to Heroes

Area 23, An FCB Health Network Company / New York + Zombie Studio / São Paulo + Eton Pharmaceuticals / Deer Park Print – Pharma Eton Pharmaceuticals/ ALKINDI SPRINKLE Little Ones

HEALTH, WELLNESS & PHARMA

McCann Health / New York + Animal Cancer Foundation / New York + Fuze Images / Curitiba Print – Pharma Animal Cancer Foundation Donation Dogs

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit Digital – Use of Technology Change the Ref The Unfinished Votes

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit Film – Health & Wellness Change the Ref The Unfinished Votes

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit Innovation in Health & Wellness Change the Ref The Unfinished Votes

Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo Branded Content Unilever/Dove #TheArtofSelf-Care

WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / São Paulo + Commonwealth//McCann / Bogotá
Innovation in Lockdown Chevrolet Blood Drive Thru

WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / São Paulo + Commonwealth//McCann / Bogotá
Out of Home – Health & Wellness Chevrolet Blood Drive Thru

IN-HOUSE

draftLine BUE / Capital Federal Intra-preneurship Blasfemia Blasfemia launch

draftLine BUE / Capital Federal Social Impact Cervecería y Maltería Quilmes #LoDamosVuelta

INTEGRATED

Dentsumcgarrybowen / Sao Paulo Integrated Branding Campaign NISSIN FRIENDLY FIRE STRATEGY

INTERACTIVE & ONLINE

AlmapBBDO / Sao Paulo + Mars / Snickers + CINE Cinematográfica / Sao Paulo + Cabaret / Sao Paulo Augmented, Virtual & Mixed Reality (AR, VR, MR) Mars Hunger Cast

IP & PRODUCTS

BETC / São Paulo + HERSHEYs Brasil / São Paulo Physical Product HERSHEYs Brasil HerShe

Tech and Soul / São Paulo + Clube FII / São Paulo Physical Product Clube FII / Brickcoin The Brickcoin

White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo Digital Product Universidade de Madeira / Terms Against Bullying Terms Against Bullying

MOBILE

White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo Websites Universidade de
Madeira / Terms Against Bullying Terms Against Bullying

MOVING IMAGE CRAFT

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater + Jamute / Sao Paulo + Passion Pictures / London Animation – Single Insmed Incorporated/ NTMFacts.com Trapped

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater + Jamute / Sao Paulo + Passion Pictures / London Production Design Insmed Incorporated/ NTMFacts.com Trapped

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater + Jamute / Sao Paulo + Roof Studio / New York Animation – Single Insmed Incorporated/ NTMFacts.com Unbreakable

Area 23, An FCB Health Network Company / New York + Jamute / Sao Paulo + Passion Pictures / London + Roof Studio / New York Direction – Series Insmed Incorporated/ NTMFacts.com An Animated Anthology of an Odious Ailment

Arnold Worldwide / Boston + WWF / Washington DC + Zombie Studios / São Paulo + Studio Tesis / São Paulo Animation – Single World Wildlife Fund Introducing: Lin

BBDO Group Germany / Düsseldorf + AlmapBBDO / Sao Paulo + ANORAK Film / Berlin Direction – Single WhatsApp Family Diary

BBDO Group Germany + AlmapBBDO / Sao Paulo + ANORAK Film Editing – Single WhatsApp Family Diary

Leo Burnett Tailor Made / São Paulo + Alice Filmes / São Paulo Direction – Single FCA Fiat Chrysler Automóveis Brasil Hole

Leo Burnett Tailor Made / São Paulo + Alice Filmes / São Paulo Production Design FCA Fiat Chrysler Automóveis Brasil The Legend

MUSIC & SOUND CRAFT

BBDO Group Germany + AlmapBBDO / Sao Paulo + ANORAK Film Use of Licensed Music WhatsApp Family Diary

Canja Audio Culture / Curitiba Original Music – Song LISTEN TO THE WALLS LENNON WALLS

OUT OF HOME

AlmapBBDO / Sao Paulo + Alpargatas / Havaianas + Gomus Billboards & Transit – Series Alpargatas True Fashion

AlmapBBDO / Sao Paulo + Alpargatas / Havaianas + Gomus P.O.P. & In-Store – Series Alpargatas True Fashion

AlmapBBDO / Sao Paulo + Kiss FM Craft – Illustration Kiss FM Long Live Rock n' Roll. Stay at Home

AlmapBBDO / Sao Paulo + Pepsico / Elma Chips + Lukso / Sao Paulo + Cabaret / Sao Paulo Dynamic Billboards & Transit Elma Chips / Doritos Unstoppable Parade

AlmapBBDO / Sao Paulo + Pepsico / Elma Chips + The Youth / Sao Paulo + Jamute Craft – Illustration Elma Chips / Doritos Doritos Wasabi

DAVID / São Paulo + DAVID / Miami Brand Installations Burger King Christmas in July

DAVID / São Paulo + DAVID / Miami P.O.P. & In-Store – Single Burger King Christmas in July

McCann Health / Sao Paulo + Ease Labs / Sao Paulo Craft – Photography Ease Labs Cannabis Science

Mullenlowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro Craft – Art Direction AB InBev PILSENER OUR CULTURE

Tech and Soul / São Paulo + Arapiraca Filmes / São Paulo Innovation in Lockdown Tray e-commerce doors

WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / São Paulo Experiential & Immersive Chevrolet Blood Drive Thru

Wunderman Thompson / São Paulo + Coca-Cola Dynamic Billboards & Transit Coca-Cola Taste the Change

PRINT

AlmapBBDO / Sao Paulo + Alpargatas / Havaianas + Gomus Posters – Series Alpargatas True Fashion
GAVa Studio / São Paulo Craft – Art Direction Otrivin Pillballs

GAVa Studio / São Paulo Craft – Illustration Otrivin Pillballs

Leo Burnett Germany / Frankfurt + Lightfarm Studios / São Paulo Magazine – Series Samsung No reflections

Leo Burnett Germany / Frankfurt + Lightfarm Studios / São Paulo + Leo's Thjnk Tank Posters – Series McDonald's Hungry Houses

Leo Burnett Tailor Made / São Paulo B2B / Trade Publication APRO – Brazilian Film Production Association (NGO)
CORTA!

Mullenlowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro Craft – Art Direction AB InBev PILSENER OUR CULTURE

PUBLIC RELATIONS

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit Current Event Response Change the Ref The Unfinished Votes

SOKO / São Paulo + Ab InBev / Guarana Antarctica / São Paulo Brand Partnerships Ab InBev/Guarana Antarctica
She Can

WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido / Rio de Janeiro + The Coca-Cola Company / Rio de Janeiro Brand Voice Coca-Cola Black Santa

WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / São Paulo Innovation in Lockdown Chevrolet Blood Drive Thru

WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / São Paulo + Commonwealth//McCann / Bogotá Current Event Response Chevrolet Blood Drive Thru

RADIO & AUDIO

Innocean Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo Craft – Use of Music DaHouse Audio / Music Production House The Client Said No

Innocean Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo Custom Content DaHouse Audio / Music Production House The Client Said No

Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo Experiential Radio & Audio adidas do Brasil Spot The Station

SOCIAL MEDIA

BBDO Group Germany + Sweet Films / Sao Paulo Livestream Save One Person Angel's Souls

BETC / São Paulo + PUMA Brasil / São Paulo Active Engagement / Call to Action PUMA Brasil #eKingPelé

Energy BBDO / Sao Paulo + Unilever / Rexona Clinical Influencer Marketing – Single Channel
Unilever / Rexona Clinical Channel Swap

Energy BBDO / Sao Paulo + Unilever / Rexona Clinical Social Channel – Single Platform Unilever / Rexona Clinical
Channel Swap

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit Active Engagement / Call to Action Change the Ref The Unfinished Votes

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit Craft – Use of Technology Change the Ref The Unfinished Votes

Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo Influencer Marketing – Single Channel
Unilever/Dove #TheArtofSelf-Care

WMcCann / São Paulo + AudioBoutique / São Paulo + Iconoclast / São Paulo User-Generated Content Banco do Brasil IOViews

Wunderman Thompson / São Paulo + Wunderman Thompson / London + Nestlé - KitKat User-Generated Content KitKat #ABreakFor HaveABreak

CULTURAL DRIVER

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit Cultural Driver Change the Ref The Unfinished Votes

WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido / Rio de Janeiro + The Coca-Cola Company / Rio de Janeiro Cultural Driver Coca-Cola Black Santa

SUSTAINABLE DEVELOPMENT PENCIL

BETC / São Paulo + Federação Paulista de Futebol / São Paulo + Onu Mulheres / São Paulo Goals for Sustainable Development Onu Mulheres / Federação Paulista de Futebol Scoreboard For Change

Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / Sao Paulo + Fast Foward / Lisbon + Garage Films / Lisbon Goals for Sustainable Development Raparigas da Bola THE DAY-AFTERWOMEN’S-DAY NEWSPAPERS

Leia anteriores sobre o assunto, com os jurados brasileiros do One Show 2021, aqui e aqui.

Confira a lista completa de finalistas, aqui.

One Show 2021

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