Para convencer sobre procedência ética

A Adam&Eve/DDB criou a campanha "Spring" para convencer os consumidores sobre a procedência ética dos produtos da rede varejista Waitrose.

O comercial inclui imagens captadas por uma câmera GoPro, amarrada a uma vaca, em uma fazenda de gado leiteiro da Waitrose, em Newbury (assista abaixo).

A comunicação também conta com vídeo em live-streaming (veja também abaixo), com parceiros da cadeia de supermercados. O vídeo, em tempo real, estreou na quinta-feira (14) e poderá ser conferido durante sete dias.

Ficha Técnica:

Project name: Spring
Client: Joanne Massey, Senior Marketing manager & Libby Langridge, Marketing Manager
Chief Creative Officer Ben Priest
Executive Creative Directors Ben Tollett, Richard Brim
Copywriter: Miles Carter
Art director: Sophie Knox
Agency producer: Panos Louca
Agency Print Producer: Nicola Applegate
Agency Assistant Producer: Sion Prys
Planner: Dom Boyd
Managing Partner: Tammy Einav
Business Director: Victoria Day
Account Director: Joanne Murray
Account Manager: Abi Robinson
Account Executive: Alice Child
Media agency: Manning Gottlieb OMD
Executive Director, Joint Head of Retail: Katherine Charalambous
Business Director: Kirpal Bharaj
Senior Planning Executive: Anneka Dew
Production company: Stink
Print retoucher: Stanleys
Print Topographer: Dan Forde
Executive Producer: Jon Chads
Producer: Simon Eakhurst
Director: Wilkins & Maguire
Cinematographer: Peter Alibone (TOPS/ farm footage) Martin Hill (TAILS/ food footage)
D.O.P: Peter Alibone (TOPS/ farm footage) Martin Hill (TAILS/ food footage)
Editing Company: The Quarry
Editor: Peter Lambert
Post Production: UNIT
Post Producer Magda Krimitsou
VFX Supervisor: Rob Ellis
Colourist: Scott Harris
Audio Post Production: UNIT