Prayer of the Brave

Em meio à pandemia de coronavírus e à crise, o Allied Irish Banks (AIB) procura mostrar seu apoio às empresas no mercado irlandês.

A campanha "Prayer of the Brave", criada pela Rothco (da Accenture Interactive), aplaude a determinação e a bravura dos proprietários de negócios.

No filme (assista abaixo), um poema declamado procura revelar os pensamentos mais íntimos desses empreendedores, suas esperanças, sonhos e desejos para si mesmos, para sua equipe, família e para as companhias que dirigem.

O comercial foi pelo cineasta Emer Reynolds (vencedor do Emmy), com produção da Antidote Films.

Ficha Técnica:

Agency: Rothco, part of Accenture Interactive

Chief Creative Officer: Al Kelly

Executive Creative Director: Jen Spiers

Creative Director: Ray Swan & Emma Sharkey

Creative Team: Alex Ingarfield & Fabiano Dalmacio & Edel Quinn

Agency Producers: Aisling O’Dywer & Jessica Derby

Finished Artist: David Gallagher & Gerry Cole

Managing Partner: Jimi McGrath

Business Director: James Moore

Account Director: Karen Austin

Account Manager: Amy Harrington

Account Executive: Steven Nagle

Director of Strategy: Patrick Ronaldson

Strategy Director: Casey Smyth

Digital Strategy: Colm Cusack

Photographer: Christopher Lindhorst

Photographer Retoucher: Floss Creative

Music: Leland Music

Production Company: Antidote

Director: Emer Reynolds

Producer: Andrew Freedman

Director of Photography: Kate McCullough

Production Designer: Joe Fallover

Post Production: Outer Limits

Editor: Tony Cranstoun

Post Production Supervisor: Brian Raftery

VFX Supervisor: Andy Clarke @ Outer Limits

Sound: Kieran Horgan

Sound Design: Steve Fanagan

Client: AIB

Chief Marketing Officer: Mark Doyle

Head of Marketing, Business & UK: Nuala Kroondijk

AIB Marketing Manager, Business: Jane Chmara