Pré-Estreia 2

A marca Old Spice, da P&G, escolheu o ator sueco Dolph Lundgren ("Rocky IV" e "Masters of the Universe") para protagonizar a nova campanha que promove os antitranspirantes Sweat Defense Dry Spray e que se inspira em longas-metragens de ação dos anos 1980 e 1990.

No entanto, o anunciante não traz o atual Lundgren, mas a imagem do ator nos anos 1980, usando tecnologia de vídeo deepfake.

O primeiro comercial, chamado “Hang On” (assista abaixo), que chega à telinha norte-americana durante a transmissão do NBA All Star, neste domingo (20), mostra Dolph tentando salvar um homem que está pendurado, se segurando num metal, prestes a despencar de uma altura enorme. Como Lundgren esqueceu seu desodorante, ele encharca o rapaz de suor.

Em "Tied Up" (veja abaixo), Dolph tem que desarmar um pacote de explosivos enquanto o set cheira mal.

A criação é da Wieden + Kennedy de Portland. Na ficha técnica estão os brasileiros Ana Balarin e Hermeti Balarin, diretores executivos de criação da agência.

Ficha Técnica:

CLIENT Old Spice
PROJECT NAME Redvolution Global 2022

W+K PORTLAND
ECDs Ana Balarin | Hermeti Balarin | Eric Baldwin | John "JP" Petty
Creative Directors Erik Fahrenkopf | Sara Phillips
Art Director Karen Zack
Copywriter Andrew Chhour
Head of Production Orlee Tatarka
Executive Producer Katie McCain
Senior Producer Amanda Weiss
Producer Katie Schaller
Design Producer Kelly Cousins
Designer Ken Berg | Curtis Pachunka | Liliya Dru
Retoucher Amy Ellars
Strategic Planning Drew Phillips | Christian Clay
Media/Comms Planning Jason Strickland | Emily Graham | Emily Wuetcher | Leo Corcoran, Chris Ableidinger | Abbey Mirigliano | Tenley Sandusky | Phillup Chiu | Tara Duenas | Sergio Gocobachi | Torie Morris
Account Team Thomas Harvey | Crystal Thomas | Patrick McLaughlin | Carla Lozano
Business Affairs Teresa Lutz | Kristian Evanculla
Broadcast Traffic Eric Nguyen

PRODUCTION
Production Company Biscuit Filmworks
Director Andreas Nilsson
Partner / Managing Director Shawn Lacy
Executive Producer Holly Vega
Line Producer Peter Knowles
Head of Production Sean Moody
Director of Photography Lasse Frank
Production Designer David Kharaishvili

EDITORIAL
Editorial Company Cut+Run
Editor Ben Campbell
Managing Director Michelle Eskin
Executive Producer Amburr Farls
Head of Production Brady Fiero
Producer Brady Fiero

VFX
VFX Company Kevin
ECD / Partner Tim Davies
Head of CG Mike Dalzell
VFX Supervisor / 2D Lead Ben Smith
Senior Executive Producer / Partner Sue Troyan
Senior VFX Supervisor Jami Schakel
VFX Coordinator Louise Bloomfield
Set Supervisor Pete Smith
Deep Fake Jeff White, Dr. Fakenstein
CG Artists Carl Harders, Kathryn Dougan, Kerry Graham, Matt Longwell, Igor Stefanovic
2D Artists Dag Ivarsoy, Robert Murdock, Steve Gibbons, Remedy Huynh, Rob Winfield, Susanne Scharping

COLOR
Company Primary
Colorist Daniel de Vue
Executive Producer Thatcher Peterson
Producer Jenny Bright
Coordinator Jessica Clark

ORIGINAL MUSIC
Music Company Walker
Executive Producer Sara Matarazzo | Stephanie Pigott
Senior Producer Danielle Soury

SOUND DESIGN/MIX
Sound/Mix Company LIME Studios
Audio Mixer Rohan Young
Audio Assistant Jeremy Nichols
Producer Samantha Sotomura
Executive Producer Susie Boyajan