Prom Night

O Google Nest aborda a forma como os homens tratam as mulheres, no comercial que promove a campainha com vídeo Hello.

O filme "Prom Night" (assista abaixo) mostra dois casais adolescentes rumo a um baile de formatura. O pai de um dos rapazes chama seu filho de volta para a casa para dar alguns conselhos.

"I want to make sure you understand how special Sara is", diz o pai. "So treat her with respect. Don’t assume being her date means anything more than that."

O público não vê imediatamente o pai, que está trabalhando até tarde em um hospital e falando com o garoto por meio da campainha de vídeo Nest Hello.

A criação é da Deutsch da América do Norte.

"Esta é uma questão incrivelmente importante no momento, e as marcas têm o poder de apresentar mensagens positivas. As pessoas querem ver marcas que têm uma consciência social", defende o líder criativo da agência, Pete Favat.

Na ficha técnica está o brasileiro Guto Araki, diretor executivo de criação da Deutsch.

Ficha Técnica:

Assignment: Nest Hello
Name/Length of Spots: Prom Night :30
First Air Date: 3/04/2018

Client Credits:
CMO: Doug Sweeny
Global Creative Director: Xanthe Wells
Creative Lead: Colleen Harlan
Global Head of Advertising and Engagement: Gene Willis
Director of Communications & Consumer Marketing: Kate Brinks
Director Partner and Channel Marketing: Lauren Gellman
Executive Producer: Jessica Koontz
Consumer Advertising Manager: Kate Whittington
Product Manager: Erick Low
Product Manager: Leo Paskin
Deutsch Credits:
Creative:
Chief Creative Officer, North America: Pete Favat
Executive Creative Director: Guto Araki
Creative Director: Neal Desai
Creative Director: Eric Manchester

Production
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Dan Kaplan
Senior Integrated Producer: Ali Issari
Music Director: Eryk Rich
Music Producer: Chase Butters
Music Coordinator: Dez Davis

Account Management:
Group Account Director: Walter Smith
Account Supervisor: Kelly Childers

Business Affairs/Traffic:
Director of Integrated Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Saeyoung Kim
Director or Broadcast Traffic: Carie Bonillo

Production Company
Alldayeveryday
2028 E 7th St
Los Angeles, CA 90021 Director: Matt Baron
Executive Producer: Renee Krumweide
Head of Production: Nikola Westermann
Line Producer: Christian Nurse

Editorial Company
Nomad
1661 19th St
Santa Monica, CA 90404
Editor: Jared Coller
Executive Producer: Susye Melega
Producer: Gabriella Page
Assistant Editor: Kyle Behrens

Color Correction
MPC
8921 Lindblade St
Culver City, CA 90232
Colorist: Ricky Gausis
Executive Producer, Color: Meghan Lang
Senior Color Producer: Rebecca Boorsma

Music (Licensed and Original/Arranged)
Licensed Music for “Prom Night”
Track: Bloomed C
Composer: Robert Murguia
Publisher: Mophonics Music Publishing

Track: KAPT KAPT 0085 01201 Moving Up Instrumental APM-FUTZ v1 HERO
Composer: Aurelien Mergault (SACEM)
Publisher(s): Kaptain Music Library ASCAP / APM Music ASCAP

Audio Post Company
Lime Studios 1528 20th Street
Santa Monica, CA 90404
Audio Mixer: Joel Waters
Executive Producer: Susie Boyajan
Assistant Mixer: Chris Nungary

Shoot Location:
Los Angeles