Refreshingly Obvious

A Mike's Hard Seltzer apresenta sua nova assinatura, "Refreshingly Obvious", em campanha criada pela FCB de Nova York em colaboração com a FCB Inferno.

Dirigidos por Mike Bernstein, os comerciais "Vacooler", "Can-noodle" e "Fanny Sixpack" (assista abaixo) apresentam invenções projetadas para resolver problemas "óbvios".

Além dos filmes para mídia digital, o esforço é composto por peças para mídia out of home e rádio.

Na ficha técnica estão os brasileiros Gabriel Schmitt, co-chief creative officer, e Lara Polovina, senior art director, ambos da FCB de Nova York, além de Thiago Zanettini, global vp beyond beer da AB InBev.

Ficha Técnica:

AB INBEV
GLOBAL VP BEYOND BEER: Thiago Zanettini

GLOBAL MARKETING DIRECTOR MIKE’S: Caitlin Partridge

VP BEYOND BEER EUROPE: Adrien Mahieu

MARKETING DIRECTOR BEYOND BEER EUROPE: Aina Fuller

GENERAL MANAGER MIKE’S UK: Marie Fukuura

MARKETING MANAGER MIKE’S UK: Alexandre Welens

FCB NEW YORK
CO-CHIEF CREATIVE OFFICER: Gabriel Schmitt

CO-CHIEF CREATIVE OFFICER: Michael Aimette

EXECUTIVE CREATIVE DIRECTOR: Samira Ansari

EXECUTIVE CREATIVE DIRECTOR: Scott Kaplan

CREATIVE DIRECTOR – COPY: Laszlo Szloboda

CREATIVE DIRECTOR – ART: Dan Grech

SENIOR ART DIRECTOR: Lara Polovina

COPYWRITER: Chloe Bayhack

CHIEF STRATEGY OFFICER: Todd Sussman

DIRECTOR STRATEGIC PLANNING: James Friedman

STRATEGIC PLANNING DIRECTOR: Jamie Rutherford

PRESIDENT: Emma Armstrong

SVP, GROUP ACCOUNT DIRECTOR: Amy Ekins

ACCOUNT DIRECTOR: Pamela Natale

ACCOUNT SUPERVISOR: Laura Traflet

ACCOUNT EXECUTIVE: Logan Butler

SENIOR PROJECT MANAGER: Joanna Groom

DIRECTOR OF INTEGRATED PRODUCTION: Adam Isidore

PRODUCER: Brian Schierman

PRODUCER: Pim Leeuwenkamp

DIRECTOR OF BUSINESS AFFAIRS: Janice Katz

SENIOR PRODUCTION TALENT MANAGER: Janet Marone

FCB INFERNO
MANAGING DIRECTOR: Katy Wright

CHIEF CREATIVE OFFICER: Owen Lee

ACCOUNT DIRECTOR: Jack Steer

ACCOUNT MANAGER: Naomi Hallam

INTEGRATED STRATEGIST: Sam Zamani

SENIOR CREATIVE: Sarah Lefkowith

SENIOR CREATIVE: Aldie Pretorius

CO-DESIGN LEAD: Sarni Strachan

PRODUCER: Russell Mallows

PRODUCER: Sabrina May

PRODUCTION
PRODUCTION COMPANY: Alpen

DIRECTOR: Mike Bernstein

EXECUTIVE PRODUCER: Christian Heuer

PRODUCER: William Orozco-Cubbon

PRODUCTION MANAGER: Christine Park

PRODUCTION COORDINATOR: Joseph Kim

MUSIC
MUSIC PROVIDED BY: JSM Music

CEO/CCO/CO-COMPOSER: Joel Simon

VP/EXECUTIVE PRODUCER: Jeff Fiorello

CO-COMPOSER: Andrew Ybanez

CO-COMPOSER: Gregory Jenkins

PRODUCER: Norm Felker

PRODUCER: Andrew Manning

PRODUCER: Sharon Cha

POST PRODUCTION
POST-PRODUCTION COMPANY: Secret Guy

EDITOR: Bill Cramer

COLOURIST: Matthew Rosenblum

FLAME ARTIST: Graham Holly

SOUND
SOUND PROVIDED BY: Lord + Thomas

EXECUTIVE PRODUCER: Celena Mossell

SENIOR PRODUCER: Alex Bartczak

AUDIO ENGINEER: Batsi Zesaguli