Spotlight

A BBDO de Nova York assina para a rede varejista norte-americana Macy's o comercial "Spotlight" (assista abaixo), que mostra pessoas que vestiam casacos de lã e botas passarem a usar vestidos florais, tops e sandálias, ao saírem das sombras.

O comercial é embalado pela música "The Oogum Boogum Song", de Brenton Wood, e termina com a assinatura “Find summer fashion. Find the remarkable you.”. Computação gráfica foi utilizada para mostrar o sol magicamente transformando as roupas de inverno.

Na ficha técnica estão os brasileiros Danilo Boer e Marcos Kotlhar (diretores executivos de criação).

Ficha Técnica:

Agency: BBDO New York
Client: Macy’s
Title: Spotlight

Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kotlhar
Associate Creative Director: Kathryn Kvas
Senior Project Manager: Noreen Masih

Executive Producer: Dan Blaney
Associate Producer: Corie Rosenblatt
Director of Business Affairs: Bernadette Naughten
Production Services Director: Jessica Nugent
Business Affairs Manager: Nancy Espinal
Director of Music: Rani Vaz
Group Planning Director: Yin Chung
Planning Director: Liz Simons
Senior Director: Corey Cirillo
Account Director: Justin Perrelli
Account Executive: Clare Driggs

Production: The Corner Shop
Director: Peter Thwaites
Line Producer: Amy Appleton
EP: Anna Hashmi
Head of Production: Jessica Miller
DP: Greig Fraser
AD: Andrés Chenault
Art Director: Veronica Geraige

Editorial: Whitehouse Post
Editor: Russell Icke
Assistant Editor: Emma Platek
Executive Producer: Melanie Klein

Postproduction / VFX: The Mill
Creative Directors: Angus Kneale & Gavin Wellsman
VFX Shoot Supervisor: Angus Kneale & Greg Gangemi
Lead Colorist: Adam Scott
Additional Colorist: Fergus McCAll
2D Lead: Siro Valente
2D Team: Krissy Nordella, Antoine Douadi,
Dhruv Shankar, Rachel Moon
CG Lead: Ajit Menon
CG Team: Greg Gangemi, Alek Vacura,
Serguei Kalentchouk, Paul Liaw, Yimo Xu, Jackie Liao, Sewang Kim
Executive Producer: Eliana Carranza-Pitcher
Producer: Anna Borysewicz
Production Coordinator: Mia Lalanne

Music:
Artist / Song Title: Brenton Wood / The Oogum Boogum Song
Music Supervision: GEMS

Final Mix: Sonic Union
Mixer: Steve Rosen

Sound Designer: Brian Emrich